News & Trends July 2024

Newsletter -July 2024-EN_Blog

Artificial Intelligence not only optimizes operational processes but also enhances the creativity and efficiency of UX/UI designers. In our latest blog post, we explore the benefits of AI and showcase innovative tools that will transform user experience.

Newsletter -July 2024-EN_Tips para mejorar tu NETWORKING copy

In July, sports events influence the entire continent, offering a unique opportunity for B2B companies to increase visibility and connect with their audiences. Sponsoring a sports event or brand provides a great chance to stand out in a competitive environment. Keep these tips in mind to turn your sponsorship into positive results:

Newsletter -July 2024-EN_Infografia

Newsletter -July 2024-EN_Copilot

According to a recent Comscore study, video game advertising is gaining acceptance among Latin American gamers. 

The report provides a detailed analysis of players' habits, preferences, and behaviors, indicating that 80% of them have noticed ads while playing, and over 60% have a positive reception if the ads are integrated non-intrusively. 

Preferred formats include in-game banners and rewards. This trend offers a significant opportunity for brands to connect with a committed audience and a growing market. Don't miss the chance to integrate your brand into this dynamic and expanding environment.

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The Copa América fever has taken over Isource!

 

We created an Instagram filter that captures the spirit and energy of every fan cheering for their country to become champion. Save it, use it, and get inspired to create your own with us!

At Isource, we're ready to elevate your B2B and B2C market experience. 
How about a virtual coffee chat? ☕
Discover more about Isource Marketing's services and let's grow together.
Reserve your time here:

USA HQ Miami

2031 Harrison St., Hollywood FL 33020
+1-305-999-1907
info@isourcemarketing.com

colombia

Carrera 12 a # 78 - 40, Edificio We Work
+57-310 873 2409
 info.col@isourcemarketing.com

News & Trends June 2024

Take a step into the evolution: Enhance your CRM with AI

Your business's CRM strategy may soon become obsolete if it is not adapted to emerging technologies. In our new blog post, we show you how the AI can optimize your CRM and keep your metrics at the forefront.

Tips to enhance your networking and build stable relationships

Your interactions within your sector can influence the growth of your business. Turn these encounters into powerful conversations by keeping the following in mind:

Tips to enhance your networking and build stable relationships

Networking is a tool that elevates your company; doing it correctly will lead you to connect with extraordinary opportunities.

A new generation of Computer is Coming: Microsoft Unveils Copilot+

Microsoft launches a new category of Windows computers equipped with a chip designed for AI processing: the Copilot+ PCs.
This new generation integrates AI functions into various everyday uses and automates basic tools to meet users' daily needs.
Its main innovations include: Finding and remembering PC history, generating and editing images without the need for the internet, translating calls into more than 40 languages, adding a key that directly accesses ChatGPT-4o.


Additionally, these will be the fastest, most efficient, and intelligent computers to date, being 200 times more powerful, and improving battery life significantly.

Make your event an incredible experience with Isource

Create memorable moments fosters loyalty among your clients and teams.
If you have an upcoming event in mind, we will take it to the next level.

At Isource, we're ready to elevate your B2B and B2C market experience. 

How about a virtual coffee chat? ☕
Discover more about Isource Marketing's services and let's grow together.
Reserve your time here:

USA HQ Miami

2031 Harrison St., Hollywood FL 33020
+1-305-999-1907
info@isourcemarketing.com

colombia

Carrera 12 a # 78 - 40, Edificio We Work
+57-310 873 2409
 info.col@isourcemarketing.com

News & Trends April 2024

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While not an official term recognized by Instagram, a 'shadowban' can significantly affect your visibility and engagement. For that reason, discover how to avoid it and what steps you can take if you've been shadowbanned in our latest blog post.

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It's important to track online conversations about your brand, product, or field, even if they don't directly mention your brand or product. To do this right, you should:

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If you don't act on what you find, you're just monitoring social media, not really listening.
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Our founding CEO, Ari Lisjak, recently had the pleasure of engaging with WeWork, sharing invaluable insights about AI as new marketing Co-pilot. He focused on the practical application of AI to improve business growth, offering a peek into the future of smart marketing.
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Our tailored strategies ensure your ads reach the right audience, boosting your online presence and delivering real results.

Our experts guide you at every step of the journey.

EXPLORE SERVICES
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At Isource, we're ready to elevate your B2B and B2C market experience.

How about a virtual coffee chat?
Discover more about Isource Marketing's services and let's grow together. Reserve your time here:

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2031
son St., Hollywood FL 33020
+1-305-999-1907
info@isourcemarketing.com
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Carrera 12 a # 78 - 40, Edificio We Work
 +57-601-658-3968
 info.col@isourcemarketing.com

News & Trends March 2024

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Although BANT's straightforward approach and emphasis on critical factors are still appreciated, newer frameworks are proving to be more flexible and thorough, better suiting the needs of current buyers. Read our latest blog to learn more details about that.

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Learning to identify fake leads in your B2B campaigns can help you save valuable time. Here are some indicators to detect fake leads in your pipeline:

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Additionally, you can significantly reduce fake visitors by using tactics like email verification, lead scoring, adjusting your target audience, investing in third-party tools that block bots, training your team, and building trust through valuable content.
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Google has introduced Gemma, a lightweight generative AI model aimed at facilitating the development of chatbots and content summarization tools. Available in two sizes, 2 billion and 7 billion parameters, Gemma is designed to operate on various platforms, from developer laptops to Google Cloud, exclusively in English for now.

Despite its smaller size compared to giants like Gemini or GPT-4, Gemma provides a flexible option for organizations looking to craft custom bots with less computational demand. It enters a competitive field against small AIs like Meta's Llama 2 and Microsoft's Phi-2, highlighting a shift towards more manageable, on-premise AI applications.

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Elevate your brand's visibility and engagement by integrating Augmented Reality (AR) into your marketing campaigns with ISource Marketing Services.

Perfect for product launches, brand awareness, or adding creative twists to your social media presence.

Click on the image to try the filter.


EXPLORE SERVICES
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At Isource, we're ready to elevate your B2B and B2C market experience.

How about a virtual coffee chat?
Discover more about Isource Marketing's services and let's grow together. Reserve your time here:

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2031 Harrison St., Hollywood FL 33020
+1-305-999-1907
info@isourcemarketing.com
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Carrera 12 a # 78 - 40, Edificio We Work
 +57-601-658-3968
 info.col@isourcemarketing.com

News & Trends February 2024

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If you're searching for creative ways to boost your marketing, you're in the right place. This article will explain what advergaming is, show you its advantages, and give you real examples to see how it can make your brand more noticeable in the market.

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“In terms of investment priorities, AI will be our biggest investment area in 2024, both in engineering and computer resources,” Zuckerberg said on a conference call with analysts.

The social media giant, which turns 20 this month, is venturing into Artificial General Intelligence (AGI) with its key project 'Llama 3', a sophisticated language model aimed at mimicking human problem-solving capabilities. The company’s aim is to build “the best AI assistants, AIs for creators, AIs for businesses and more.”

Additionally, Meta is integrating its AI endeavors with the metaverse and innovative products like the Meta Ray-Ban smart glasses, marking a strategic fusion of advanced AI with emerging metaverse technologies


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In January, our team members joined in Bogotá to share new ideas, strengthen connections, and supercharge creative enthusiasm.

We're more committed than ever to boost your marketing plans to the next level.

EXPLORE SERVICES
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At Isource, we're ready to elevate your B2B and B2C market experience.

How about a virtual coffee chat?
Discover more about Isource Marketing's services and let's grow together. Reserve your time here:

Imagen
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2031 Harrison St., Hollywood FL 33020
+1-305-999-1907
info@isourcemarketing.com
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 Calle 118 # 19 - 52 Of. 204, Edificio Acocentro
 +57-601-658-3968
 info.col@isourcemarketing.com

News & Trends January 2024

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If you're using AI tools at work and want to master writing effective prompts, check out our latest blog. Here, you'll find practical tips to enhance your AI interactions and boost efficiency.

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Although experts say that 'Blue Monday', supposedly the most depressing day of the year, isn't actually real, they view this social media hype as a great opportunity to discuss mental health and take steps to improve our mood.

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Start 2024 with momentum and explore our wide range of services designed to enhance your marketing efforts.

Partnering with Isource means growing together towards success.


EXPLORE SERVICES
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At Isource, we're ready to elevate your B2B and B2C market experience.

How about a virtual coffee chat? 
Discover more about Isource Marketing's services and let's grow together. Reserve your time here:

Imagen
Imagen
2031 Harrison St., Hollywood FL 33020
+1-305-999-1907
info@isourcemarketing.com
Imagen
 Calle 118 # 19 - 52 Of. 204, Edificio Acocentro
 +57-601-658-3968
 info.col@isourcemarketing.com