ISOURCE MARKETING

Health Lab

HEALTH
LAB

Communication, strategy and experiences

for the healthcare ecosystem.

Communicating in healthcare

has never been this hard

More audiences

Patients, physicians, institutions, payers and regulators each expect a different message.

More regulation

Every claim gets reviewed and every channel has its own rules.

Less time

Omnichannel demands, launch pressure and endless internal approvals.

And in the middle, science has to become clear communication that moves the needle.

Why healthcare is different

Healthcare has its own ecosystem

Communication is regulated and tailored to each audience. Most creative agencies don’t design for this environment. We do.

WHERE WE PLAY

The space we occupy

Brand activations

Great ideas, but no grasp of compliance or the healthcare ecosystem.

The traditional consultancy

Knows the industry, but slow, costly and rarely experiential.

iSource Health Lab

Healthcare specialization + agility + experiences + technology + regional reach.

Tech-Healthcare Marketing & Experience: technology, creativity, ecosystem knowledge and compliance.

YOUR WORLD, ORGANIZED

6 needs that organize your world

1

BRAND & PRODUCT

Launch and position in a regulated market, turning science into clear messages.

2

HCP ENGAGEMENT

Valuable, trusted relationships with physicians, KOLs and scientific societies.

3

PATIENT EXPERIENCE

Support the patient journey with clear, human and accessible communication.

4

EVENTS & EXPERIENCES

Congresses, launches and advisory boards that leave a mark and stay compliant.

5

DIGITAL
HEALTH

Content, platforms, automation and AI to scale reach with precision.

6

CORPORATE REPUTATION

Position the company and its spokespeople as credible industry voices.

How we solve them

6 SOLUTIONS TO ADDRESS THEM

Healthcare Launch

Strategy, concept, key visual, materials, landing page and content.

SOLVES: NEED 01

Healthcare Experience 360

Concept, production, in-person or hybrid experience and measurement.

SOLVES: NEEDS 03 · 04

HCP Engagement Program

KOL engagement, advisory boards, medical education and communities.

SOLVES: NEED 02

Healthcare Content Engine

Scientific and social content, video, approved emails and infographics.

SOLVES: NEED 05

Medical Congress Experience

End-to-end design and production of medical congresses and events.

SOLVES: NEED 04

Healthcare Strategic Lab

Workshops, research, journey mapping and a tailored omnichannel plan.

SOLVES: NEEDS 06 · 01

OUR CAPABILITIES

From science to a message that connects.

A leading presence where your audience makes decisions.

Scale your reach with precision and compliance.

HOW WE WORK

A method built for healthcare

01

WE UNDERSTAND

The ecosystem, the audiences and the rules of your category.

02

WE CO-CREATE

With your internal stakeholders, aligning teams and approvals.

03

WE EXECUTE

The ecosystem, the audiences and the rules of your category.

04

WE MEASURE

Real impact, optimizing on data, not assumptions.

FOR EVERY TEAM

We speak your language

MK

Marketing / Product

Launches, campaigns, key visuals and sales aids.

MA

Medical Affairs

Advisory boards, medical education, KOL engagement and scientific content.

CT

Commercial / Trade

Channel activations, materials and sales force motivation.

CC

Corporate Comms

Reputation, corporate events and thought leadership.

PR

Procurement

Fast vendor onboarding, compliance and clear contracts.

Let’s build your next healthcare experience.