More and more Business to Business (B2B) companies recognize the value of design thinking, and we are frequently asked by current and prospective clients how to incorporate this technique into their internal processes in order to better understand their clients’ needs and enhance sales.

According to some research, team members that utilize design thinking outperform those that use other innovative approaches, particularly in terms of relevance and viability, since it places the human being in the eye of the hurricane, which is critical for any business.

There are several techniques for design thinking. One of them, perhaps the most used, is SCAMPER, an acronym for Substitute, Combine, Adapt, Modify, Propose other uses, Eliminate and Reorganize. The Customer Journey also stands out, although it is not a creative technique, it appeals to the journey made by the consumer in the purchase cycle, which allows information about their habits to be obtained. . Lastly, there is the Mind Map, a visual technique that manages to stimulate neuronal connections, giving rise to innovative and surprising ideas.