Newsletter
September 2025
June 2025
May 2025
April 2025
March 2025
February 2025
January 2025
Categories
AI
- Why Reddit Should Be Part of Your B2B Marketing Strategy
- 3 Things You Must Change in B2B Marketing to Increase Sales in 2026
- 3 Things You Must Change in B2B Marketing to Increase Sales in 2026
- Loop Marketing: The key strategy for your success in 2026
- Ghost SEO: Don’t disappear in the era of AEO
- AI Agents: What they are, how they work, and why your Marketing Team needs one
- HubSpot in Action: Scale your B2B Marketing with CRM, AI, and Automation
- Is your marketing ROI stagnant? AI is the solution You’ve been looking for
- What Digital Advertising Will Bring in 2025: Trends and Tools You Need to Know
- Intelligent Creativity: How AI Influences UX/UI Design
- Step into Evolution: Enhance Your CRM with AI
- How to write a good AI prompt to improve your work?
- The growing reach of ChatGPT in Marketing
- Case Study: Augmented Reality Filters on INSTAGRAM: A key ally for a successful brand strategy
- Public Relations & Artificial Intelligence – A new Alliance
- More science and less fiction: Artificial Intelligence applied to Marketing
AR
- Case Study: Augmented Reality Filters on INSTAGRAM: A key ally for a successful brand strategy
- Augmented Reality in social media: the next step in your digital strategy
Automation
- 3 Things You Must Change in B2B Marketing to Increase Sales in 2026
- Loop Marketing: The key strategy for your success in 2026
- AI Agents: What they are, how they work, and why your Marketing Team needs one
- HubSpot in Action: Scale your B2B Marketing with CRM, AI, and Automation
- Is your marketing ROI stagnant? AI is the solution You’ve been looking for
- What Digital Advertising Will Bring in 2025: Trends and Tools You Need to Know
- Intelligent Creativity: How AI Influences UX/UI Design
- Step into Evolution: Enhance Your CRM with AI
- How to write a good AI prompt to improve your work?
- The growing reach of ChatGPT in Marketing
- Case Study: Augmented Reality Filters on INSTAGRAM: A key ally for a successful brand strategy
- Public Relations & Artificial Intelligence – A new Alliance
- More science and less fiction: Artificial Intelligence applied to Marketing
B2B
- Ghost SEO: Don’t disappear in the era of AEO
- Reimagining B2B Marketing: The new era of ISM and what’s next for your brand
- The evolution of content in the Customer Journey: From a linear funnel to a digital path
- The Secrets of LinkedIn’s Algorithm: Foolproof Tricks for Your Strategy
- Complete Guide to a Customer Experience-Based GTM Strategy
- Is BANT Still Relevant in 2024? Alternative Frameworks
- Why should TikTok be included in your B2B marketing plan?
- 7 tips to prospect clients in the B2B sector
- If your business wants to attract millennials, read this article. You may be surprised!
- Once upon a time… Storytelling in B2B
- Digital Marketing Strategies for Tech Startups
- 8 Ideas for B2B Lead Generation
blog
- Why Reddit Should Be Part of Your B2B Marketing Strategy
- 3 Things You Must Change in B2B Marketing to Increase Sales in 2026
- 3 Things You Must Change in B2B Marketing to Increase Sales in 2026
- Loop Marketing: The key strategy for your success in 2026
- Ghost SEO: Don’t disappear in the era of AEO
- Reimagining B2B Marketing: The new era of ISM and what’s next for your brand
- AI Agents: What they are, how they work, and why your Marketing Team needs one
- HubSpot in Action: Scale your B2B Marketing with CRM, AI, and Automation
- Is your marketing ROI stagnant? AI is the solution You’ve been looking for
- The evolution of content in the Customer Journey: From a linear funnel to a digital path
- Comprehensive Guide: Advanced Inbound Marketing Strategies for the Technology Sector
- Sales Funnel for Tech Companies: How to Capture Leads and Accelerate Your B2B Sales
- What Digital Advertising Will Bring in 2025: Trends and Tools You Need to Know
- The Secrets of LinkedIn’s Algorithm: Foolproof Tricks for Your Strategy
- Complete Guide to a Customer Experience-Based GTM Strategy
- Intelligent Creativity: How AI Influences UX/UI Design
- Step into Evolution: Enhance Your CRM with AI
- Is BANT Still Relevant in 2024? Alternative Frameworks
- What is Advergaming? Benefits and Examples
- How to write a good AI prompt to improve your work?
- The Future of Marketing: Predictions for 2024
- Inspire Your Brand Strategy with Taylor Swift’s Marketing Moves
- Tips and ideas to plan your end-of-year celebrations for work
- Viral Marketing: Strategy or luck?
- Micro-influencers and UGC content generators: Key elements in the marketing strategy
- The growing reach of ChatGPT in Marketing
- Why should TikTok be included in your B2B marketing plan?
- Case Study: Augmented Reality Filters on INSTAGRAM: A key ally for a successful brand strategy
- MQL and SQL: The Key to Increase Your Sales in 2022
- Public Relations & Artificial Intelligence – A new Alliance
- 7 tips to prospect clients in the B2B sector
- UX Writing: Creating Human-Centered Content
- More science and less fiction: Artificial Intelligence applied to Marketing
- Augmented Reality in social media: the next step in your digital strategy
- Design thinking: Think big to generate value for your business
- If your business wants to attract millennials, read this article. You may be surprised!
- Once upon a time… Storytelling in B2B
- Digital Marketing Strategies for Tech Startups
- The importance of a good influencer marketing strategy
- Learn why your company’s website should be Mobile-First!
- New UX Design Trends
- Agile Marketing: An optimization strategy for your business
- 8 Ideas for B2B Lead Generation
Content
- The Future of Marketing: Predictions for 2024
- Inspire Your Brand Strategy with Taylor Swift’s Marketing Moves
- Viral Marketing: Strategy or luck?
- UX Writing: Creating Human-Centered Content
- Augmented Reality in social media: the next step in your digital strategy
- If your business wants to attract millennials, read this article. You may be surprised!
- Once upon a time… Storytelling in B2B
Creativity
- The Future of Marketing: Predictions for 2024
- Inspire Your Brand Strategy with Taylor Swift’s Marketing Moves
- Viral Marketing: Strategy or luck?
- Why should TikTok be included in your B2B marketing plan?
- UX Writing: Creating Human-Centered Content
- Augmented Reality in social media: the next step in your digital strategy
- If your business wants to attract millennials, read this article. You may be surprised!
- Once upon a time… Storytelling in B2B
Customer
- The evolution of content in the Customer Journey: From a linear funnel to a digital path
- Complete Guide to a Customer Experience-Based GTM Strategy
- Learn why your company’s website should be Mobile-First!
Design
- UX Writing: Creating Human-Centered Content
- Learn why your company’s website should be Mobile-First!
- New UX Design Trends
Digital Marketing
- 3 Things You Must Change in B2B Marketing to Increase Sales in 2026
- Loop Marketing: The key strategy for your success in 2026
- AI Agents: What they are, how they work, and why your Marketing Team needs one
- Is your marketing ROI stagnant? AI is the solution You’ve been looking for
- Comprehensive Guide: Advanced Inbound Marketing Strategies for the Technology Sector
- What Digital Advertising Will Bring in 2025: Trends and Tools You Need to Know
- The Secrets of LinkedIn’s Algorithm: Foolproof Tricks for Your Strategy
- Step into Evolution: Enhance Your CRM with AI
- Is BANT Still Relevant in 2024? Alternative Frameworks
- What is Advergaming? Benefits and Examples
- How to write a good AI prompt to improve your work?
- The Future of Marketing: Predictions for 2024
- Inspire Your Brand Strategy with Taylor Swift’s Marketing Moves
- Viral Marketing: Strategy or luck?
- The growing reach of ChatGPT in Marketing
- Why should TikTok be included in your B2B marketing plan?
- More science and less fiction: Artificial Intelligence applied to Marketing
- Design thinking: Think big to generate value for your business
- Digital Marketing Strategies for Tech Startups
- Agile Marketing: An optimization strategy for your business
Events
Hubspot
IA
- 3 Things You Must Change in B2B Marketing to Increase Sales in 2026
- Loop Marketing: The key strategy for your success in 2026
- Ghost SEO: Don’t disappear in the era of AEO
- Reimagining B2B Marketing: The new era of ISM and what’s next for your brand
Influencers
job
Lead Generation
- Comprehensive Guide: Advanced Inbound Marketing Strategies for the Technology Sector
- Sales Funnel for Tech Companies: How to Capture Leads and Accelerate Your B2B Sales
- MQL and SQL: The Key to Increase Your Sales in 2022
- 7 tips to prospect clients in the B2B sector
- 8 Ideas for B2B Lead Generation
marketing
- Why Reddit Should Be Part of Your B2B Marketing Strategy
- 3 Things You Must Change in B2B Marketing to Increase Sales in 2026
- Ghost SEO: Don’t disappear in the era of AEO
Newsletter-en
- Newsletter September 2025
- Newsletter June 2025
- Newsletter May 2025
- Newsletter April 2025
- Newsletter March 2025
- Newsletter February 2025
- Newsletter January 2025
PR
- Micro-influencers and UGC content generators: Key elements in the marketing strategy
- Public Relations & Artificial Intelligence – A new Alliance
Sales
- Sales Funnel for Tech Companies: How to Capture Leads and Accelerate Your B2B Sales
- What is Advergaming? Benefits and Examples
- Tips and ideas to plan your end-of-year celebrations for work
- MQL and SQL: The Key to Increase Your Sales in 2022
- Design thinking: Think big to generate value for your business
- Agile Marketing: An optimization strategy for your business
UI
Uncategorized
UX
Archive
- Why Reddit Should Be Part of Your B2B Marketing Strategy
- 3 Things You Must Change in B2B Marketing to Increase Sales in 2026
- 3 Things You Must Change in B2B Marketing to Increase Sales in 2026
- Loop Marketing: The key strategy for your success in 2026
- Ghost SEO: Don’t disappear in the era of AEO
- Reimagining B2B Marketing: The new era of ISM and what’s next for your brand
- AI Agents: What they are, how they work, and why your Marketing Team needs one
- HubSpot in Action: Scale your B2B Marketing with CRM, AI, and Automation
- Is your marketing ROI stagnant? AI is the solution You’ve been looking for
- The evolution of content in the Customer Journey: From a linear funnel to a digital path
- Comprehensive Guide: Advanced Inbound Marketing Strategies for the Technology Sector
- Sales Funnel for Tech Companies: How to Capture Leads and Accelerate Your B2B Sales
- What Digital Advertising Will Bring in 2025: Trends and Tools You Need to Know
- The Secrets of LinkedIn’s Algorithm: Foolproof Tricks for Your Strategy
- Complete Guide to a Customer Experience-Based GTM Strategy
- Intelligent Creativity: How AI Influences UX/UI Design
- Step into Evolution: Enhance Your CRM with AI
- Is BANT Still Relevant in 2024? Alternative Frameworks
- What is Advergaming? Benefits and Examples
- How to write a good AI prompt to improve your work?
- The Future of Marketing: Predictions for 2024
- Inspire Your Brand Strategy with Taylor Swift’s Marketing Moves
- Tips and ideas to plan your end-of-year celebrations for work
- Viral Marketing: Strategy or luck?
- Micro-influencers and UGC content generators: Key elements in the marketing strategy
- The growing reach of ChatGPT in Marketing
- Why should TikTok be included in your B2B marketing plan?
- Case Study: Augmented Reality Filters on INSTAGRAM: A key ally for a successful brand strategy
- MQL and SQL: The Key to Increase Your Sales in 2022
- Public Relations & Artificial Intelligence – A new Alliance
- 7 tips to prospect clients in the B2B sector
- UX Writing: Creating Human-Centered Content
- More science and less fiction: Artificial Intelligence applied to Marketing
- Augmented Reality in social media: the next step in your digital strategy
- Design thinking: Think big to generate value for your business
- If your business wants to attract millennials, read this article. You may be surprised!
- Once upon a time… Storytelling in B2B
- Digital Marketing Strategies for Tech Startups
- The importance of a good influencer marketing strategy
- Learn why your company’s website should be Mobile-First!
- New UX Design Trends
- Agile Marketing: An optimization strategy for your business
- 8 Ideas for B2B Lead Generation
2026
2025
2024
2023
2022
2021
The customer journey has changed drastically. It is no longer a simple sales funnel but a dynamic, multichannel experience where potential clients research, compare, and validate options before making a purchase. Is your content strategy aligned with this new reality?
Discover how to enhance your content strategy.
Artificial intelligence is transforming marketing, but the overwhelming amount of information can be challenging to navigate. To focus on practical and effective applications, consider the 3A Strategy:
Delegate repetitive tasks like chatbot responses and audience segmentation to improve efficiency and free up time for strategic activities.
Use AI to personalize experiences and enhance your team’s creativity with intelligent insights and recommendations.
Turn vast amounts of data into strategic decisions and market opportunities based on trends and user behavior.
By applying the 3A Strategy, you can filter out the noise around AI and focus on solutions that drive real business impact.
The B2B tech buying process is no longer linear. Buyers access multiple sources of information and make decisions in a more complex way. The traditional model is outdated, making way for the “Consideration Cycle”.
Collective decision-making – Purchases involve multiple stakeholders with different needs and priorities.
Greater access to information – Buyers conduct independent research and enter the process at different stages.
Non-linear buying cycles – Decisions can be delayed or altered due to internal and external factors.
How to Adapt?
- Develop flexible strategies that align with the evolving buyer journey.
- Deliver valuable content at every stage of the process.
- Leverage data and AI to personalize the buying experience.
At Isource, we transform ideas into impactful content. From copywriting and visual design to social media management, we craft content marketing strategies that capture attention and engage your audience.
We handle it all—creation, design, and publishing—ensuring your brand delivers the right message across every channel.