Your business's CRM strategy may soon become obsolete if it is not adapted to emerging technologies. In our new blog post, we show you how the AI can optimize your CRM and keep your metrics at the forefront.
Your interactions within your sector can influence the growth of your business. Turn these encounters into powerful conversations by keeping the following in mind:
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Networking is a tool that elevates your company; doing it correctly will lead you to connect with extraordinary opportunities.
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Microsoft launches a new category of Windows computers equipped with a chip designed for AI processing: the Copilot+ PCs. This new generation integrates AI functions into various everyday uses and automates basic tools to meet users' daily needs. Its main innovations include: Finding and remembering PC history, generating and editing images without the need for the internet, translating calls into more than 40 languages, adding a key that directly accesses ChatGPT-4o.
Additionally, these will be the fastest, most efficient, and intelligent computers to date, being 200 times more powerful, and improving battery life significantly.
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Create memorable moments fosters loyalty among your clients and teams. If you have an upcoming event in mind, we will take it to the next level.
In today’s fast-moving world of social media, Instagram stands out as a top space for sharing creative content and connecting with others. But, many users face a common problem: the shadowban. This hidden issue can greatly reduce your visibility on the platform. This guide is here to explain what a shadowban is and give you clear steps to avoid it in 2024.
What is a Instagram shadowban?
An Instagram shadowban is the term used to describe the platform’s act of silently restricting an account’s content visibility. This can result in your posts not appearing on anyone’s feed, Explore page, or Story reel unless they’re already following you.
While not an official term used by Instagram, the effects of what users describe as a shadowban can be felt significantly: decreased engagement, lost followers, and reduced reach. The frustration lies in the lack of notification or warning from Instagram, leaving users confused and unaware of their decreased visibility.
How Instagram shadowban works?
The concept of the Instagram shadowban revolves around the platform’s algorithms and moderation practices intended to maintain a safe and engaging environment. These systems automatically filter out content that may violate Instagram’s Community Guidelines or Terms of Use.
When an account frequently engages in questionable activities—such as repetitive use of banned hashtags, spammy behavior, or posting inappropriate content—it may trigger the platform’s protective measures, thus reducing the account’s visibility.
Although Instagram denies the existence of shadowbanning, the automated nature of content moderation means that genuine accounts can sometimes be unfairly penalized.
This image serves as an example of content that doesn’t adhere to Instagram guidelines. However, it’s important to note that shadowbans on Instagram can occur for various reasons.
5 ways to avoid an Instagram shadowban
1. Respect the Community Guidelines: Immerse yourself in Instagram’s Community Guidelines and Terms of Service. It’s like the rulebook of the sea—know it, live by it. Foster a positive environment, steer clear of inappropriate content, and ensure all your uploads are rightfully yours or properly licensed.
2. Humanize Your Actions: If your Instagram activity resembles that of a bot, with superhuman speed in liking, following, or commenting, you’re inviting suspicion. The platform’s spam policies are clear: no hyperactive, automated behaviors. So, slow down, be human, and avoid raising red flags that could freeze your account.
3. Consistency is Key: Erratic posting can be as harmful as a shadowban itself. Regular, consistent engagement keeps your ship afloat in the vast Instagram ocean, ensuring your followers—and potential new ones—continue to enjoy your content.
4. Avoid Banned Hashtags: Like navigating through treacherous waters, using the wrong hashtags can sink your visibility. Regularly audit your hashtags, removing any that have been banned or deemed problematic by Instagram.
5. Sensitive Content Warnings: When discussing delicate topics, it’s crucial to handle them with care. Use content warnings, and when necessary, blur out sensitive imagery. Instagram might curb your reach if it believes you’re promoting harmful content, even if your intent is to raise awareness.
What can you do if you’ve been shadowbanned on Instagram?
There are actionable steps you can take to try to lift the veil of invisibility and get back into the good graces of the algorithm. Here’s a roadmap to recovery if you suspect you’ve been shadowbanned:
Take a Break: First, consider taking a brief hiatus from posting on Instagram. A pause of 48 to 72 hours can act as a reset for your account’s engagement metrics and signal to Instagram that any spam-like behavior has ceased.
Review Your Activity: Reflect on your recent activities. Have you been engaging at an unusually rapid pace or using the same set of hashtags repeatedly? Identify any practices that might have triggered the shadowban and correct them.
Remove Suspect Content: Go through your recent posts and remove any that could be interpreted as violating Instagram’s Community Guidelines. This includes checking your hashtags for any that are banned or considered inappropriate by Instagram standards.
Appeal to Instagram: If you received an “action block” notification, use the appeal process provided within the app. If you believe your content was mistakenly restricted, reaching out to Instagram’s support team can sometimes help resolve the issue.
Diversify Your Hashtags: Avoid overusing the same hashtags and ensure they are relevant to your content. Using a broad range of hashtags can help prevent your posts from being marked as spam and improve your visibility.
Engage Authentically: Reduce any automated or repetitive activities and focus on genuine, human interactions. Like, comment, and follow at a human pace, and engage with your community in a meaningful way.
Check Third-Party Apps: Disconnect any third-party apps or services that don’t comply with Instagram’s policies. If unsure, revoke access to all non-essential applications and tools.
Update Your Contact Info: Ensure your contact information is up-to-date in your Instagram settings. This can sometimes help in re-establishing your account’s credibility and authenticity.
Be Patient and Persistent: Recovery from a shadowban is not always instantaneous. Continue posting high-quality, engaging content and following best practices for Instagram engagement. Over time, you should see a gradual return to normal engagement levels.
Monitor Your Progress: Keep an eye on your engagement rates and follower growth after making these changes. Use Instagram’s analytics tools to track improvements in your content’s performance and understand what resonates with your audience.
While the shadowban remains a topic of debate, what’s undeniable is Instagram’s commitment to maintaining a safe and authentic platform. By following the guidelines, engaging genuinely, and creating valuable content, you can navigate the platform confidently, without fear of being lost in the shadows. In 2024, let’s focus on building meaningful connections and sharing our best selves on Instagram, shadowban or not.
At Isource Marketing, we firmly believe that businesses should take the latest trends to make their marketing actions more effective and boost their processes. Please, feel free tocontact us for advice or quotes on marketing solutions, and take the bold step to enhance your B2B/B2C strategies with us.
While not an official term recognized by Instagram, a 'shadowban' can significantly affect your visibility and engagement. For that reason, discover how to avoid it and what steps you can take if you've been shadowbanned in our latest blog post.
It's important to track online conversations about your brand, product, or field, even if they don't directly mention your brand or product. To do this right, you should:
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If you don't act on what you find, you're just monitoring social media, not really listening.
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Our founding CEO, Ari Lisjak, recently had the pleasure of engaging with WeWork, sharing invaluable insights about AI as new marketing Co-pilot. He focused on the practical application of AI to improve business growth, offering a peek into the future of smart marketing.
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Our tailored strategies ensure your ads reach the right audience, boosting your online presence and delivering real results.
Our experts guide you at every step of the journey.
Is BANT Still Relevant in 2024? Alternative Frameworks
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In today’s fast-paced world of business-to-business (B2B) technology sales, the methods we use to find and support potential customers are always changing. BANT, a tried-and-true approach, has long been a key tool. Created by IBM, BANT helps sales teams figure out if a potential customer has the Budget, Authority to make a purchase, a Need for the product, and a suitable Timing. This approach has been essential for sales teams to determine if a prospect is likely to become a customer.
However, it’s crucial to question whether BANT can still meet the demands of the current market. With new tech and changes in the way people buy, looking into new strategies is key to keeping up.
BANT and the Evolution of Lead Qualification
Checking if someone is likely to make a purchase (lead qualification) is crucial in sales, ensuring our efforts and resources are focused on potential customers who are actually interested. BANT has long served as an easy-to-follow guide for this purpose. However, BANT was created in a time when sellers had more influence over sales. Nowadays, with the internet, buyers do a lot of research and consider various options well before they speak to a salesperson.
This shift means it’s time to rethink old methods like BANT. Sales teams now must navigate a world where buyers are much more informed and have higher expectations. Buyers are looking for products that not only meet their immediate needs but also support their long-term goals.
Alternatives to BANT
Given that BANT doesn’t fully meet the needs of the modern B2B tech market, new strategies have come up. These new methods are designed to better understand and match today’s buying habits and what the market wants.
CHAMP
CHAMP stands for understanding the customer’s main CHALLENGES, who has the AUTHORITY to make decisions, how much MONEY they have, and what needs to be done first (PRIORITIZATION). This method focuses more on what the buyer needs than on selling. It helps sales teams make their pitches more relevant by showing how they can solve the buyer’s specific problems.
MEDDIC
MEDDIC is about getting to know the buyer’s business better. It stands for looking at METRICS (or measures of success), finding out who the ECONOMIC BUYER is (the person with the money), understanding the DECISION CRITERIA AND PROCESS, IDENTIFYING the main Pain points, and finding a CHAMPION (someone inside the company who supports your solution). This approach makes sure that sales efforts match up with how the buyer makes decisions and works internally.
ANUM
ANUM redefines the traditional components of BANT by emphasizing AUTHORITY, NEED, URGENCY, and MONEY, highlighting the importance of the decision-maker’s power and the immediate need for a solution. By focusing on the urgency, ANUM equips sales teams to quickly identify and seize opportunities where prospects are ready to make fast decisions.
FAINT
FAINT, which stands for FUNDS, AUTHORITY, INTEREST, NEED, and TIMING, understands that not every potential customer will have a set budget for your product but could find the means if they see its value. This approach is especially useful in the startup world and innovative industries, where budgets are more adaptable.
Choosing the Right Framework Beyond BANT
Selecting the appropriate framework depends on various factors, including your industry, sales cycle length, and the nature of your product or service. While BANT offers a solid foundation, its alternatives can provide a more flexible and modern approach to understanding and engaging with today’s smart buyers.
When you use these methods in your sales plan, it’s important to find the right balance. You need to make sure the leads are really likely to buy, but also be flexible for each potential customer’s special situation. In addition, you should adapt your CRM (Customer Relationship Management) system to successfully implement the chosen framework and reach your goals.
Although BANT’s straightforward approach and emphasis on critical factors are still appreciated, newer frameworks are proving to be more flexible and thorough, better matching the needs of current buyers.
Adopting these new approaches allows sales teams to improve how they decide which leads to focus on, foster stronger connections with potential clients, and achieve greater success. The quest for improved sales techniques in today’s digital era is continuous, emphasizing the importance of staying updated and adaptable.
At Isource Marketing, we firmly believe that businesses should take the latest trends to make their marketing actions more effective and boost their processes. Please, feel free tocontact us for advice or quotes on marketing solutions, and take the bold step to enhance your B2B/B2C strategies with us.
Although BANT's straightforward approach and emphasis on critical factors are still appreciated, newer frameworks are proving to be more flexible and thorough, better suiting the needs of current buyers. Read our latest blog to learn more details about that.
Learning to identify fake leads in your B2B campaigns can help you save valuable time. Here are some indicators to detect fake leads in your pipeline:
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Additionally, you can significantly reduce fake visitors by using tactics like email verification, lead scoring, adjusting your target audience, investing in third-party tools that block bots, training your team, and building trust through valuable content.
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Google has introduced Gemma, a lightweight generative AI model aimed at facilitating the development of chatbots and content summarization tools. Available in two sizes, 2 billion and 7 billion parameters, Gemma is designed to operate on various platforms, from developer laptops to Google Cloud, exclusively in English for now.
Despite its smaller size compared to giants like Gemini or GPT-4, Gemma provides a flexible option for organizations looking to craft custom bots with less computational demand. It enters a competitive field against small AIs like Meta's Llama 2 and Microsoft's Phi-2, highlighting a shift towards more manageable, on-premise AI applications.
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Elevate your brand's visibility and engagement by integrating Augmented Reality (AR) into your marketing campaigns with ISource Marketing Services.
Perfect for product launches, brand awareness, or adding creative twists to your social media presence. Click on the image to try the filter.
In today’s digital world, where there’s a constant flood of information, businesses are always looking for new and exciting ways to stand out. That’s where advergaming comes into play. It’s all about using games to make your brand stronger.
If you’re searching for creative ways to boost your marketing, you’re in the right place. This article will explain what advergaming is, show you its advantages, and give you real examples to see how it can make your brand more noticeable in the market. Get ready to explore a fresh and effective way to make your brand stick in people’s minds. Let’s dive in and discover the power of advergaming!
What is Advergaming and how does it work?
Advergaming is a marketing strategy that combines advertising with gaming to promote a brand or product. It works by creating interactive games or experiences that incorporate elements of the brand, product, or message that a company wants to convey to its audience. Here’s how it works:
1. Game Development: First, a game or interactive experience is designed and developed. This can be a mobile app, a web-based game, a virtual reality experience, or even a simple online quiz.
2. Brand Integration: Within the game, elements of the brand or product are seamlessly integrated. This can include branded characters, logos, products, or messaging that players encounter as they engage with the game.
3. User Engagement: Players are drawn to the game because of its entertainment value. Advergames are designed to be enjoyable and engaging, encouraging players to spend time interacting with the brand.
4. Message Delivery: As players progress through the game, the brand’s message or product benefits are subtly or overtly communicated. This can be through in-game rewards, product placements, or interactive challenges related to the brand.
5. Call to Action: Advergames often include a call to action, encouraging players to take a specific action after playing, such as visiting the brand’s website, making a purchase, or sharing the game with friends.
6. Measurement and Analysis: Marketers track various metrics to measure the advergaming campaign’s success, including the number of game downloads, player engagement, click-through rates, and conversions.
Advergaming works by creating interactive games or experiences that incorporate elements of the brand.
Benefits of Advergaming for Brands
Advergaming offers brands an engaging way to connect with their audience by integrating their message into interactive games. It enhances brand awareness, targets specific demographics effectively, and encourages extended user engagement. Marketers can collect valuable data, and advergaming is cost-effective with global reach. It creates positive brand associations and enables storytelling, leaving a lasting and memorable impression on players.
Key Elements of Successful Advergaming
Successful advergames share several key elements that make them effective in achieving marketing goals. These elements include:
Clear Objectives: A successful advergame has clear objectives that guide players toward desired actions or interactions with the brand.
Incentives and Rewards: Rewarding players with in-game incentives, such as virtual currency or exclusive content, can motivate continued engagement.
User-Friendly Design: Advergames should be easy to understand and navigate, catering to a wide range of players, including those with limited gaming experience.
Social Sharing: Integration with social media platforms allows players to share their achievements and experiences, increasing the game’s viral potential.
Mobile Compatibility: With the prevalence of mobile gaming, advergames should be compatible with smartphones and tablets for broader accessibility.
Analytics and Tracking: Implementing tracking mechanisms enables marketers to gather data on player behavior, helping to refine the game and measure its success.
Call to Action: Advergames should include a clear call to action, guiding players toward desired post-game activities, such as visiting a website or making a purchase.
Examples of Impactful Advergames
Chipotle Scarecrow
In 2013, Chipotle and Moonbot Studios collaborated to create an impactful marketing campaign called “Food with Integrity.” This campaign aimed to raise global awareness about the issues associated with processed food. As part of this initiative, they produced an animated film and a mobile game.
The animated film followed the journey of a scarecrow who worked to bring wholesome food back to people, aligning with the campaign’s message. The entire team’s dedication paid off significantly.
The film quickly gained traction, amassing 6.5 million views on YouTube in less than two weeks. Meanwhile, the mobile game became a sensation, ranking among the top 15 free iOS apps in the US app store. It garnered the interest of 250,000 users within just four days of its release.
The campaign received extensive media coverage, including mentions in renowned publications like the New York Times and Time Magazine. This widespread recognition contributed to the overall success of the project, effectively spreading the message of “Food with Integrity” to a broad audience.
Shrimp Attack – KFC
KFC Japan launched a gamified marketing campaign called “Shrimp Attack” to promote the addition of shrimp to its menu. The campaign included a video game where users could play to earn points and receive discount vouchers. The game involved protecting the KFC headquarters from attacking KFC shrimp sticks by swiping.
The campaign was successful, with over 800,000 players and 600 hours of playtime, leading KFC to halt the game mid-campaign due to high demand and product availability issues.
Advergaming represents a dynamic and innovative approach to marketing that continues to reshape the way brands connect with their audience. By embracing the power of play and interactivity, advergames create memorable experiences that leave a lasting impression. We hope this blog has inspired you to explore the exciting possibilities of advergaming and how it can drive engagement, enhance brand awareness, and deliver remarkable results.
At Isource Marketing, we firmly believe that businesses should take the latest trends to make their marketing actions more effective and boost their processes. Please, feel free to contact us for advice or quotes on marketing solutions, and take the bold step to enhance your B2B/B2C strategies with us.
If you're searching for creative ways to boost your marketing, you're in the right place. This article will explain what advergaming is, show you its advantages, and give you real examples to see how it can make your brand more noticeable in the market.
“In terms of investment priorities, AI will be our biggest investment area in 2024, both in engineering and computer resources,” Zuckerberg said on a conference call with analysts.
The social media giant, which turns 20 this month, is venturing into Artificial General Intelligence (AGI) with its key project 'Llama 3', a sophisticated language model aimed at mimicking human problem-solving capabilities. The company’s aim is to build “the best AI assistants, AIs for creators, AIs for businesses and more.”
Additionally, Meta is integrating its AI endeavors with the metaverse and innovative products like the Meta Ray-Ban smart glasses, marking a strategic fusion of advanced AI with emerging metaverse technologies
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In January, our team members joined in Bogotá to share new ideas, strengthen connections, and supercharge creative enthusiasm.
We're more committed than ever to boost your marketing plans to the next level.
How to write a good AI prompt to improve your work?
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Imagine if you could have a conversation with artificial intelligence (AI) and guide it to generate exactly what you need. That’s the power of an AI prompt – a simple yet profound way to interact with advanced technology.
In this blog, we’ll explore prompts and share some practical tips for making them work well. It’s not just about giving orders; it’s about connecting with AI in a clear and effective way.
1) What is an AI Prompt?
A prompt in AI, especially in the context of conversational artificial intelligence like chatbots or AI writing tools, is like a starting point or a question that you give to the AI. It’s a bit like giving a hint or direction.
When you provide a prompt, the AI uses it to understand what kind of response or information you’re looking for. Then, based on this prompt, the AI generates a reply or performs a task. It’s like telling the AI, “This is what I’m interested in,” and then the AI goes on to create something relevant based on your prompt.
2) What kind of results can you get with AI prompts?
An AI prompt can lead to various types of results, depending on what the AI is designed to do. Here are some common outcomes:
Text Generation: The AI can create text based on the prompt. This could be anything from writing a story, generating a report, composing an email, or even creating poetry.
Image Creation: Some AI systems can generate images from descriptive prompts. For example, you could ask for a picture of a “sunset over the ocean” and the AI would create it.
Data Analysis: AI can analyze large sets of data in response to prompts. For instance, you might ask the AI to find patterns or trends within a dataset.
Problem-Solving: You can use prompts to ask AI to solve mathematical problems, optimize processes, or come up with solutions to specific issues.
Language Translation: AI can translate text from one language to another based on your prompt.
Educational Assistance: It can provide explanations, definitions, or tutorials in response to educational prompts.
Personalized Recommendations: Based on prompts, AI can suggest products, movies, books, etc., tailored to individual preferences.
Interactive Conversations: AI can engage in dialogue, offering responses to questions, providing information, or even mimicking a natural conversation.
Code generation: AI can generate code snippets or even entire programs based on coding prompts. This is especially helpful for developers and programmers.
Video creation: Some AI systems can generate videos based on descriptive prompts. You can request videos on various topics or scenarios, and the AI will create them, which can be useful for content creators and marketers.
The specific results depend heavily on the AI’s capabilities and the nature of the prompt given.
3) How to Write Effective AI Prompts?
Writing effective AI prompts involves clarity, specificity, and understanding the capabilities of the AI system you’re working with. Here are some tips to guide you:
Be Clear and Specific: Vague prompts might lead to vague responses. If you need a specific type of output, make sure your prompt reflects that. Also, unnecessary length can confuse the AI.
Include Contextual Information: No matter how smart AI tools become, they can’t really get what you mean unless you give some extra details.
Keep Trying and Improve: AI might not give you the perfect answer the first time. Be ready to make your requests better as you see how AI responds.
H3: Is there any formula for writing a good AI prompt?
There’s no one-size-fits-all formula for writing a good prompt because it mostly depends on the situation and what you’re trying to achieve. However, we’ve found some approaches that have proven to work well. Here are some examples:
“Create a . . .” or “Write a . . .”
These prompts are versatile and commonly used. You can initiate AI writing tasks by starting with “Create a” or “Write a” and then specifying what you need, such as “Create a TikTok video script using the side-eye trend” or “Write a love poem about flowers.”
“Act as a . . .”
You can instruct AI to take on different roles or personas, like a marketer, lawyer, or even a cranky person. This can be especially helpful for tasks that require a specific perspective or tone.
“Mimic this style . . .”
If you want AI to emulate a particular writing style, you can provide a sample text in that style and use the “Mimic this style . . .” prompt. It can help you get content that matches your preferred tone, whether it’s passionate, formal, or personal.
“Show this as a . . .”
Some AI writing assistants can convert raw data into basic graphs or charts. Although these visuals may be rudimentary, they can serve as a foundation for creating more polished presentations.
“Compare . . .”
If you want to analyze similarities and differences between two things, you can instruct AI to compare them. AI will typically outline what’s alike and what’s distinct, providing a helpful comparison.
When you provide a prompt, it’s like giving a hint to the AI about what you want. The AI then uses that hint to generate a response or perform a task, whether it’s writing a story, creating an image, analyzing data, or engaging in interactive conversations. While there’s no standard formula for writing prompts, we’ll share some approaches that work well, like “Create a . . .” or “Act as a . . .” prompts, to help you get the most out of your AI interactions.
At Isource Marketing, we firmly believe that businesses should take the latest trends as AI tools to make their marketing actions easier and boost their processes. Please, feel free to contact us for advice or quotes on marketing solutions, and take the bold step to enhance your B2B/B2C strategies with us.
If you're using AI tools at work and want to master writing effective prompts, check out our latest blog. Here, you'll find practical tips to enhance your AI interactions and boost efficiency.
Although experts say that 'Blue Monday', supposedly the most depressing day of the year, isn't actually real, they view this social media hype as a great opportunity to discuss mental health and take steps to improve our mood.
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In today’s fast-paced world of business-to-business (B2B) technology sales, the methods we use to find and support potential customers are always changing. BANT, a tried-and-true approach, has long been a key tool. Created by IBM, BANT helps sales teams figure out if a potential customer has the Budget, Authority to make a purchase, a Need for the product, and a suitable Timing. This approach has been essential for sales teams to determine if a prospect is likely to become a customer.
