New UX Design Trends

“Customers buy experiences, not products or services”

2020 has been one of the most difficult and challenging years in history, due to the traces left by COVID-19. Consequently, companies have opted for a rapid digital transformation. The most obvious example is how Internet activity has exploded, to name a few, online shopping has exceeded limits never thought before and the adoption of remote working is stronger every day.

UX (User Experience) design does not escape this reality, since it is part of the digital world and is in constant transformation and change. For this reason, we share five UX design trends – innovative and convenient – that are giving something to talk about:

 

1. Dark mode

 

 

It emerged a few years ago,and has since been evolving and is now booming, taking center stage in applications, web pages and operating systems. It was thought to reduce visual exposure to light from screens and, consequently, reduce eye fatigue that they can cause. Due to its benefits, dark mode is, without a doubt, one of the main trends that is here to stay.

 

2. 3D design

 

 

It is a trend that has clearly taken full advantage of technological advances – such as virtual and augmented reality – and the capabilities of sophisticated and modern software. It is a fact that companies can innovate by presenting, for example, products and creating mockups in a more realistic way thanks to this resource.

 

3. Animation

 

 

The use of movement is, without a doubt, part of UX design. However, the animation integrated into web pages and mobile screens allows designers to enhance the interface with a wide range of options to enhance the user experience, awakening their curiosity and desire to explore the site.

 

4. Futuristic Colors

 

 

It is a trend that has skyrocketed in recent years. We talk about the use of intense and striking colors, such as purples, blues, pink and neon. Thanks to these shades, it is possible to create a luminous and avant-garde effect, especially if the background color is dark. By adding in the use of ultra minimalism and bright, luminous colors your design may have a chance to shine with great dynamism.

 

5. Geometric Forms

 

 

It is a trend that reminds us of the need to capture ideas through the use of simple resources. Geometric shapes produce effective contrasts to make an image eye-catching. They also give consistency, structure and order to the images. Due to the simplicity of the lines, the geometric shapes allow you to play with an infinite number of combinations between colors to achieve a striking effect.

 

At Isource Marketing we believe that UX design must necessarily focus on the interaction between users and our clients’ products or services in order to provide a unique user experience. Remember, people buy experiences, not products or services. If you want to learn more about us and our services, click here. We are here to help you!