Newsletter
September 2025
June 2025
May 2025
April 2025
March 2025
February 2025
January 2025
Categorías
AI
- Why Reddit Should Be Part of Your B2B Marketing Strategy
- 3 Things You Must Change in B2B Marketing to Increase Sales in 2026
- 3 Things You Must Change in B2B Marketing to Increase Sales in 2026
- Loop Marketing: The key strategy for your success in 2026
- Ghost SEO: Don’t disappear in the era of AEO
- AI Agents: What they are, how they work, and why your Marketing Team needs one
- HubSpot in Action: Scale your B2B Marketing with CRM, AI, and Automation
- Is your marketing ROI stagnant? AI is the solution You’ve been looking for
- What Digital Advertising Will Bring in 2025: Trends and Tools You Need to Know
- Intelligent Creativity: How AI Influences UX/UI Design
- Step into Evolution: Enhance Your CRM with AI
- How to write a good AI prompt to improve your work?
- The growing reach of ChatGPT in Marketing
- Case Study: Augmented Reality Filters on INSTAGRAM: A key ally for a successful brand strategy
- Public Relations & Artificial Intelligence – A new Alliance
- More science and less fiction: Artificial Intelligence applied to Marketing
AR
- Case Study: Augmented Reality Filters on INSTAGRAM: A key ally for a successful brand strategy
- Augmented Reality in social media: the next step in your digital strategy
Automation
- 3 Things You Must Change in B2B Marketing to Increase Sales in 2026
- Loop Marketing: The key strategy for your success in 2026
- AI Agents: What they are, how they work, and why your Marketing Team needs one
- HubSpot in Action: Scale your B2B Marketing with CRM, AI, and Automation
- Is your marketing ROI stagnant? AI is the solution You’ve been looking for
- What Digital Advertising Will Bring in 2025: Trends and Tools You Need to Know
- Intelligent Creativity: How AI Influences UX/UI Design
- Step into Evolution: Enhance Your CRM with AI
- How to write a good AI prompt to improve your work?
- The growing reach of ChatGPT in Marketing
- Case Study: Augmented Reality Filters on INSTAGRAM: A key ally for a successful brand strategy
- Public Relations & Artificial Intelligence – A new Alliance
- More science and less fiction: Artificial Intelligence applied to Marketing
B2B
- Ghost SEO: Don’t disappear in the era of AEO
- Reimagining B2B Marketing: The new era of ISM and what’s next for your brand
- The evolution of content in the Customer Journey: From a linear funnel to a digital path
- The Secrets of LinkedIn’s Algorithm: Foolproof Tricks for Your Strategy
- Complete Guide to a Customer Experience-Based GTM Strategy
- Is BANT Still Relevant in 2024? Alternative Frameworks
- Why should TikTok be included in your B2B marketing plan?
- 7 tips to prospect clients in the B2B sector
- If your business wants to attract millennials, read this article. You may be surprised!
- Once upon a time… Storytelling in B2B
- Digital Marketing Strategies for Tech Startups
- 8 Ideas for B2B Lead Generation
blog
- Why Reddit Should Be Part of Your B2B Marketing Strategy
- 3 Things You Must Change in B2B Marketing to Increase Sales in 2026
- 3 Things You Must Change in B2B Marketing to Increase Sales in 2026
- Loop Marketing: The key strategy for your success in 2026
- Ghost SEO: Don’t disappear in the era of AEO
- Reimagining B2B Marketing: The new era of ISM and what’s next for your brand
- AI Agents: What they are, how they work, and why your Marketing Team needs one
- HubSpot in Action: Scale your B2B Marketing with CRM, AI, and Automation
- Is your marketing ROI stagnant? AI is the solution You’ve been looking for
- The evolution of content in the Customer Journey: From a linear funnel to a digital path
- Comprehensive Guide: Advanced Inbound Marketing Strategies for the Technology Sector
- Sales Funnel for Tech Companies: How to Capture Leads and Accelerate Your B2B Sales
- What Digital Advertising Will Bring in 2025: Trends and Tools You Need to Know
- The Secrets of LinkedIn’s Algorithm: Foolproof Tricks for Your Strategy
- Complete Guide to a Customer Experience-Based GTM Strategy
- Intelligent Creativity: How AI Influences UX/UI Design
- Step into Evolution: Enhance Your CRM with AI
- Is BANT Still Relevant in 2024? Alternative Frameworks
- What is Advergaming? Benefits and Examples
- How to write a good AI prompt to improve your work?
- The Future of Marketing: Predictions for 2024
- Inspire Your Brand Strategy with Taylor Swift’s Marketing Moves
- Tips and ideas to plan your end-of-year celebrations for work
- Viral Marketing: Strategy or luck?
- Micro-influencers and UGC content generators: Key elements in the marketing strategy
- The growing reach of ChatGPT in Marketing
- Why should TikTok be included in your B2B marketing plan?
- Case Study: Augmented Reality Filters on INSTAGRAM: A key ally for a successful brand strategy
- MQL and SQL: The Key to Increase Your Sales in 2022
- Public Relations & Artificial Intelligence – A new Alliance
- 7 tips to prospect clients in the B2B sector
- UX Writing: Creating Human-Centered Content
- More science and less fiction: Artificial Intelligence applied to Marketing
- Augmented Reality in social media: the next step in your digital strategy
- Design thinking: Think big to generate value for your business
- If your business wants to attract millennials, read this article. You may be surprised!
- Once upon a time… Storytelling in B2B
- Digital Marketing Strategies for Tech Startups
- The importance of a good influencer marketing strategy
- Learn why your company’s website should be Mobile-First!
- New UX Design Trends
- Agile Marketing: An optimization strategy for your business
- 8 Ideas for B2B Lead Generation
Content
- The Future of Marketing: Predictions for 2024
- Inspire Your Brand Strategy with Taylor Swift’s Marketing Moves
- Viral Marketing: Strategy or luck?
- UX Writing: Creating Human-Centered Content
- Augmented Reality in social media: the next step in your digital strategy
- If your business wants to attract millennials, read this article. You may be surprised!
- Once upon a time… Storytelling in B2B
Creativity
- The Future of Marketing: Predictions for 2024
- Inspire Your Brand Strategy with Taylor Swift’s Marketing Moves
- Viral Marketing: Strategy or luck?
- Why should TikTok be included in your B2B marketing plan?
- UX Writing: Creating Human-Centered Content
- Augmented Reality in social media: the next step in your digital strategy
- If your business wants to attract millennials, read this article. You may be surprised!
- Once upon a time… Storytelling in B2B
Customer
- The evolution of content in the Customer Journey: From a linear funnel to a digital path
- Complete Guide to a Customer Experience-Based GTM Strategy
- Learn why your company’s website should be Mobile-First!
Design
- UX Writing: Creating Human-Centered Content
- Learn why your company’s website should be Mobile-First!
- New UX Design Trends
Digital Marketing
- 3 Things You Must Change in B2B Marketing to Increase Sales in 2026
- Loop Marketing: The key strategy for your success in 2026
- AI Agents: What they are, how they work, and why your Marketing Team needs one
- Is your marketing ROI stagnant? AI is the solution You’ve been looking for
- Comprehensive Guide: Advanced Inbound Marketing Strategies for the Technology Sector
- What Digital Advertising Will Bring in 2025: Trends and Tools You Need to Know
- The Secrets of LinkedIn’s Algorithm: Foolproof Tricks for Your Strategy
- Step into Evolution: Enhance Your CRM with AI
- Is BANT Still Relevant in 2024? Alternative Frameworks
- What is Advergaming? Benefits and Examples
- How to write a good AI prompt to improve your work?
- The Future of Marketing: Predictions for 2024
- Inspire Your Brand Strategy with Taylor Swift’s Marketing Moves
- Viral Marketing: Strategy or luck?
- The growing reach of ChatGPT in Marketing
- Why should TikTok be included in your B2B marketing plan?
- More science and less fiction: Artificial Intelligence applied to Marketing
- Design thinking: Think big to generate value for your business
- Digital Marketing Strategies for Tech Startups
- Agile Marketing: An optimization strategy for your business
Events
Hubspot
IA
- 3 Things You Must Change in B2B Marketing to Increase Sales in 2026
- Loop Marketing: The key strategy for your success in 2026
- Ghost SEO: Don’t disappear in the era of AEO
- Reimagining B2B Marketing: The new era of ISM and what’s next for your brand
Influencers
job
Lead Generation
- Comprehensive Guide: Advanced Inbound Marketing Strategies for the Technology Sector
- Sales Funnel for Tech Companies: How to Capture Leads and Accelerate Your B2B Sales
- MQL and SQL: The Key to Increase Your Sales in 2022
- 7 tips to prospect clients in the B2B sector
- 8 Ideas for B2B Lead Generation
marketing
- Why Reddit Should Be Part of Your B2B Marketing Strategy
- 3 Things You Must Change in B2B Marketing to Increase Sales in 2026
- Ghost SEO: Don’t disappear in the era of AEO
Newsletter-en
- Newsletter September 2025
- Newsletter June 2025
- Newsletter May 2025
- Newsletter April 2025
- Newsletter March 2025
- Newsletter February 2025
- Newsletter January 2025
PR
- Micro-influencers and UGC content generators: Key elements in the marketing strategy
- Public Relations & Artificial Intelligence – A new Alliance
Sales
- Sales Funnel for Tech Companies: How to Capture Leads and Accelerate Your B2B Sales
- What is Advergaming? Benefits and Examples
- Tips and ideas to plan your end-of-year celebrations for work
- MQL and SQL: The Key to Increase Your Sales in 2022
- Design thinking: Think big to generate value for your business
- Agile Marketing: An optimization strategy for your business
UI
Uncategorized
UX
Archivos
- Why Reddit Should Be Part of Your B2B Marketing Strategy
- 3 Things You Must Change in B2B Marketing to Increase Sales in 2026
- 3 Things You Must Change in B2B Marketing to Increase Sales in 2026
- Loop Marketing: The key strategy for your success in 2026
- Ghost SEO: Don’t disappear in the era of AEO
- Reimagining B2B Marketing: The new era of ISM and what’s next for your brand
- AI Agents: What they are, how they work, and why your Marketing Team needs one
- HubSpot in Action: Scale your B2B Marketing with CRM, AI, and Automation
- Is your marketing ROI stagnant? AI is the solution You’ve been looking for
- The evolution of content in the Customer Journey: From a linear funnel to a digital path
- Comprehensive Guide: Advanced Inbound Marketing Strategies for the Technology Sector
- Sales Funnel for Tech Companies: How to Capture Leads and Accelerate Your B2B Sales
- What Digital Advertising Will Bring in 2025: Trends and Tools You Need to Know
- The Secrets of LinkedIn’s Algorithm: Foolproof Tricks for Your Strategy
- Complete Guide to a Customer Experience-Based GTM Strategy
- Intelligent Creativity: How AI Influences UX/UI Design
- Step into Evolution: Enhance Your CRM with AI
- Is BANT Still Relevant in 2024? Alternative Frameworks
- What is Advergaming? Benefits and Examples
- How to write a good AI prompt to improve your work?
- The Future of Marketing: Predictions for 2024
- Inspire Your Brand Strategy with Taylor Swift’s Marketing Moves
- Tips and ideas to plan your end-of-year celebrations for work
- Viral Marketing: Strategy or luck?
- Micro-influencers and UGC content generators: Key elements in the marketing strategy
- The growing reach of ChatGPT in Marketing
- Why should TikTok be included in your B2B marketing plan?
- Case Study: Augmented Reality Filters on INSTAGRAM: A key ally for a successful brand strategy
- MQL and SQL: The Key to Increase Your Sales in 2022
- Public Relations & Artificial Intelligence – A new Alliance
- 7 tips to prospect clients in the B2B sector
- UX Writing: Creating Human-Centered Content
- More science and less fiction: Artificial Intelligence applied to Marketing
- Augmented Reality in social media: the next step in your digital strategy
- Design thinking: Think big to generate value for your business
- If your business wants to attract millennials, read this article. You may be surprised!
- Once upon a time… Storytelling in B2B
- Digital Marketing Strategies for Tech Startups
- The importance of a good influencer marketing strategy
- Learn why your company’s website should be Mobile-First!
- New UX Design Trends
- Agile Marketing: An optimization strategy for your business
- 8 Ideas for B2B Lead Generation
2026
2025
2024
2023
2022
2021
2020 was a year to redirect sales strategies. With the arrival of COVID-19 and social isolation, the ability to develop opportunities were restricted and the face-to-face relationship with potential clients became more complex. As a major obstacle, this change represented a new model when prospecting, which will not disappear in the near future.
Therefore, in order to help plan a sales strategy, we will be sharing 8 ideas for the successful generation of leads in the B2B sector in 2021.
1. Social Networks Sell
Social selling, with increasing force
Social selling is a way of obtaining prospects with the help of social networks –especially LinkedIn and Twitter– aiming to generate credibility and establish relationships with objective clients and , consequently, achieve commercial objectives. In the so-called “new normal”, social selling is a tool that allows us to take the next evolutionary leap within the digital transformation and adapt to the new sales funnel – depending on customer demand.
2. Connect to LinkedIn and Twitter!
At all times, and at every moment
In addition to the previous point, every day hundreds and thousands of professionals from various industries discuss and communicate on LinkedIn and Twitter. Although both social networks are different and offer different resources, do not lose sight of interactions that take place there; there will always be prospects willing to communicate with you.
3. Keep an eye on Sales Navigator
A premium tool with clear advantages
Do you want to improve your skills to prospect in the B2B sector? Sales Navigator is a premium LinkedIn resource, but is very effective because it simplifies the process of finding, contacting, and staying up-to-date with leads, referrals, and customers. It is a platform that allows you to save hours of manual tracking of potential clients and exchange information with. This will allow you to spend more time closing sales, making calls, or offer products and/or service demonstrations.
4. Always be active on LinkedIn, Facebook, and Reddit!
Effective platforms to find potential clients
On them, individuals often ask questions in regards to solving certain problems. They can provide unique opportunities to help find real solutions. In terms of reach, it may not be the main source of attracting prospects, but it does provide a very good opportunity of getting closer to them.
5. Offer useful tools
Free and convenient
They are resources that help strengthen brand recognition and build trust between both parties. For example, if your company develops a collaborative software, providing a free 30-day trial that offers basic functionalities will help potential customers understand and get to know the tool, and decide to purchase the license after the trial period.
6. Have events and conferences on your radar
To connect with potential customers
This way, you will be able to approach your prospects with related topics to the ones seen at these events, in addition to expanding the network of potential clients while attending the event. In many cases, this will require the purchase of tickets. Make sure you analyze whether or not these events are profitable based on the objectives being discussed!
7. Fundraising
An excellent indicator for prospecting
A company that has raised funds is a very good indicator for potential clients to think about. It displays that the organization is booming and may be a smart investment and they are ideal to talk to for two reasons: because they have enough money available to spend or because they need new tools in order to grow.
8. The power of reviews
Focus on competitor’s products
Websites like G2 Marketing Solutions, Capterra and FeaturedCustomers are excellent tools for getting to know your competitors. Not only can you use reviews to understand problems some people are having, but also identify potential prospects who display any dissatisfaction through a review.
We hope this review of lead generation tactics has been helpful. At Isource Marketing we specialize in developing personalized B2B lead generation strategies according to the needs of your business and target market. You can contact us by clicking here, so that together we can take the next step in developing your own desired generation strategy. We can help!
Business Development Manager
Passion: Movies