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Digital Marketing Strategies for Tech Startups

Posted on by lauvane

Digital Marketing Strategies for Tech Startups

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Startups are a leading business model that drives innovation and economic growth worldwide. Each year, new types of products and services are created by startups. They serve as a great example of entrepreneurial creativity and ambition, as well as the emergence of ground-breaking concepts. Unfortunately, marketing is not one of their strong suits. And it’s understandable: most of them got their start not by writing case studies and sending emails but by building cutting-edge technology. Not to mention that traditionally, digital marketing was only available to large corporations in the B2B (business-to-business) and B2C (business-to-consumer) sectors. 

However, there is some good news. According to First Site Guide, 7.1% of the startups in the world operate in the fintech industry. Followed by life sciences and healthcare with 6.8%, artificial intelligence with 5.0%, gaming 4.7%, adtech 3.3%, and edtech with 2.8%. Modern startups are drawn to the internet and digital technology, despite the lack of precise industry distribution data. As a result, a strong online marketing plan is essential for every business hoping to achieve success. 

When it comes to digital marketing, Tech firms should put a lot of effort investing into many different aspects. Most importantly, this powerful tool is here to stay, and it can quickly enhance your Tech startup’s success. Today, web advertising is more inclusive than ever before: it knows no boundaries. For example, if you have a software company and you want to target customers in several countries, online marketing will help you achieve that. In this article, we will guide you through some ways to develop an effective digital marketing strategy for your Tech startup.

1. Create a Buyer Persona

Developing a buyer persona is the most critical step in digital marketing and that’s the reason we put it at the forefront. This includes gathering important details about your audience, such as age, name, location, income, job, their demands and how they search for products and services on the internet. Once you have successfully gathered this information, you can focus on building the right marketing strategy. There is enough evidence to suggest that the buyer persona is essential for every modern business. Even more so when it comes to a Tech startup, because many IT experts have already joined the initiative to offer their services to customers all over the world.

2. Email marketing

Did you know that email marketing continues to dominate the startup marketing world?  This tool allows you to connect with your target audience in ways that no other channel can. While it is a platform that has been around for many years, it is still one of the most effective startup channels, which is why marketing giants suggest relying on email newsletter solutions to harness the full potential of email marketing. 

Developing a buyer persona is the most critical step in digital marketing

3. Start a blog

​​Creating a blog is one of the most successful ways to begin increasing  traffic in the technology startup sector. Remember, you have great tech skills to capitalize on, so if writing isn’t your strong suit, hire a writer or content creator. It is one of the most effective methods to showcase your brand’s story and spread the word about your products and services. Blogging will help with SEO and increase your search rankings. Take advantage of all the ways you can benefit from your content efforts. A couple of ideas are to include relevant and reliable sources and links in your blog posts, link your website content to posts, and write guest blogs to improve brand awareness and get your name out there. Blogging also gives you a lot of versatility. You can decide the direction of your blog and the type of content you want to share. For example, you can write about anything from specialized technology topics to industry news.

4. Social media

While social media is a powerful networking platform, it has also evolved into a savvy marketing tool that businesses in a number of sectors use to broaden their reach. And because it’s a huge platform, crafting your startup’s social media marketing strategy can be overwhelming. You could start by determining the platform that fits your brand. Facebook, Twitter, Instagram, Tik Tok, Reddit, Pinterest and LinkedIn all have unique things to offer. All these platforms offer many ways to engage with audiences, from joining the discussion on a trending hashtag to publishing articles on LinkedIn and empowering employees to act on your company’s behalf. Participate in LinkedIn groups and answer questions on Quora. At the same time, seek out discussions that are relevant to the solution you offer and find a way to help out.

5. Use paid search advertising (SEM)

Paid search has become a very popular advertising channel for startups. It allows users to buy laser-targeted traffic on search engines such as Google and Bing, two of the leading paid search networks that offer the ability to target keywords on a cost-per-click (CPC) pricing model. Using either of these networks, you can create customized ads for your startup that appear in search results when someone searches for a keyword related to your business. 

SEO is the foundation of successful digital marketing

6. Influencer marketing

Prominent Tech leaders who have huge followings on social media have authority and influence within the IT industry and market. Influencer marketing can be very powerful in this sector when companies utilize these tech leaders. If they have the secret sauce, i.e. a large following in your industry, they likely have influence over your target market. Partnering with these content creators can help you drive brand awareness to your target audience. Once your target audience is aware of your startup, your goal is reached. 

7. Include SEO everywhere

Search engine optimization (SEO) is the foundation of promising digital marketing. Besides being the basis of organic marketing, it is a key determinant of long-term marketing success. In fact, most marketers and experts associate SEO with long-form content or as part of the best blogging practices. However, you can use relevant keywords in your social media posts, hashtags, product descriptions, etc.  We suggest you incorporate an SEO strategy into your blog posts, overall content curation and marketing strategy. In addition, including long-tail keywords in your topic selection and blog content is an effective way to attract traffic in the long term. 

8. Retargeting / Remarketing

Email marketing, social media advertising and display ads are great for retargeting strategies. Retargeting is basically a marketing campaign based on a user’s past behavior. For example, LinkedIn allows you to set ads for specific individuals based on what they have done on your website. Meaning, if someone visits your website, adds an item to a shopping cart but doesn’t complete the purchase, you can place an ad for that product on LinkedIn and/or send the user a personalized email reminding them to come back and complete their purchase.  While the terms “retargeting” and “remarketing” are sometimes used interchangeably, the main difference is that retargeting is primarily concerned with sending cookie-based ads to potential customers, whereas remarketing is typically email-based.

So, now you know. At Isource we have all the tools and resources you’ll need to make your startup marketing campaign go through the roof. From creating a buyer persona and social media strategy to developing a search and SEO campaign, you can count on us to provide the best support possible at https://old.web.isource.us/#contact Contact us!

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8 Ideas for B2B Lead Generation

Posted on by lauvane

8 Ideas for B2B Lead Generation

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2020 was a year to redirect sales strategies. With the arrival of COVID-19 and social isolation, the ability to develop opportunities were restricted and the face-to-face relationship with potential clients became more complex. As a major obstacle, this change represented a new model when prospecting, which will not disappear in the near future.

Therefore, in order to help plan a sales strategy, we will be sharing 8 ideas for the successful generation of leads in the B2B sector in 2021.

1. Social Networks Sell
Social selling, with increasing force

Social selling is a way of obtaining prospects with the help of social networks –especially LinkedIn and Twitter– aiming to generate credibility and establish relationships with objective clients and , consequently, achieve commercial objectives. In the so-called “new normal”, social selling is a tool that allows us to take the next evolutionary leap within the digital transformation and adapt to the new sales funnel – depending on customer demand.

2. Connect to LinkedIn and Twitter!
At all times, and at every moment

In addition to the previous point, every day hundreds and thousands of professionals from various industries discuss and communicate on LinkedIn and Twitter. Although both social networks are different and offer different resources, do not lose sight of interactions that take place there; there will always be prospects willing to communicate with you.

 

3. Keep an eye on Sales Navigator
A premium tool with clear advantages

Do you want to improve your skills to prospect in the B2B sector? Sales Navigator is a premium LinkedIn resource, but is very effective because it simplifies the process of finding, contacting, and staying up-to-date with leads, referrals, and customers. It is a platform that allows you to save hours of manual tracking of potential clients and exchange information with. This will allow you to spend more time closing sales, making calls, or offer products and/or service demonstrations.

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4. Always be active on LinkedIn, Facebook, and Reddit!
Effective platforms to find potential clients

On them, individuals often ask questions in regards to solving certain problems. They can provide unique opportunities to help find real solutions. In terms of reach, it may not be the main source of attracting prospects, but it does provide a very good opportunity of getting closer to them.

5. Offer useful tools
Free and convenient

They are resources that help strengthen brand recognition and build trust between both parties. For example, if your company develops a collaborative software, providing a free 30-day trial that offers basic functionalities will help potential customers understand and get to know the tool, and decide to purchase the license after the trial period.

6. Have events and conferences on your radar
To connect with potential customers

This way, you will be able to approach your prospects with related topics to the ones seen at these events, in addition to expanding the network of potential clients while attending the event. In many cases, this will require the purchase of tickets. Make sure you analyze whether or not these events are profitable based on the objectives being discussed!

7. Fundraising
An excellent indicator for prospecting

A company that has raised funds is a very good indicator for potential clients to think about. It displays that the organization is booming and may be a smart investment and they are ideal to talk to for two reasons: because they have enough money available to spend or because they need new tools in order to grow.

8. The power of reviews
Focus on competitor’s products

Websites like G2 Marketing Solutions, Capterra and FeaturedCustomers are excellent tools for getting to know your competitors. Not only can you use reviews to understand problems some people are having, but also identify potential prospects who display any dissatisfaction through a review.

We hope this review of lead generation tactics has been helpful. At Isource Marketing we specialize in developing personalized B2B lead generation strategies according to the needs of your business and target market. You can contact us by clicking here, so that together we can take the next step in developing your own desired generation strategy. We can help!

Business Development Manager
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