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More science and less fiction: Artificial Intelligence applied to Marketing

Posted on by lauvane

More science and less fiction: Artificial Intelligence applied to Marketing

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Artificial Intelligence (AI) is the simulation of human intelligence by machines. It’s likely the first thing that comes to mind when you think about science fiction films like Terminator. What you probably didn’t realize is that this enthusiasm is grounded in reality: we live in an increasingly connected and intelligent world. Today, you can build an airplane, invest in stocks, and even connect your CRM to your inbox to prioritize the most important emails. And the numbers speak for themselves: According to SEM Rush, the projected annual growth rate of AI between 2020 and 2027 is 33.2%.

Its use in marketing is not far behind. AI utilizes its technology to gather data and information needed to make automated decisions. How?  Through the use of big data analytics, machine learning, and other processes to gain insights into target audiences.  

This is how, with AI, the Marketing department may gain a better understanding of its consumers’ behavior and, as a result, build strategies that maximize the return on investment (ROI). Mercado Libre, Amazon, and Spotify are just a few of the firms that have benefited the most from its use.

According to SEM Rush, the global Artificial Intelligence industry will take the lead in the following years, with a market size of 190.61 billion dollars expected in 2025.

Here are six examples of how AIis changing the world of marketing:

1.Chatbots

Chatbots are applications that allow you to simulate a conversation with a real person by providing automatic responses to your most common doubts or questions. Companies have started using them as an alternate way of managing customer service while facilitating communication throughout the entire Customer Journey, particularly in Support areas

2. Voice search

The feature allows searches carried out by the human voice in systems that can understand it. Its use has expanded in accordance with the development of mobile devices and acts as an alternative to written searches. The advancement of technology in this sector has resulted in the introduction of several search assistants such as Cortana and Siri. These assistants can process and comprehend the user’s natural language and interact with it thanks to AI.

3. Image recognition

A process carried out by software that recognizes images from complex mathematical algorithms. AI is capable of identifying, analyzing, and comparing the arrays of bits that make up a digital image, in order to carry out some action based on the information obtained.

4. Creating Content

Creating content is difficult, and creating high-quality content is much more challenging! However, AI enables engines to produce personalized, appealing, and conversion-optimized content, providing users with unique experiences. This is due to the fact that AI is capable of learning the preferences of our key audiences and generating material based on their interests.

5. Programmatic Advertising

A smarter way to advertise online. Advertisers pay for their ads to be shown only to their target audiences, allowing brands and consumers to connect at the right time, place and in the right way, thereby detecting that a specific person has a real interest in receiving a certain advertisement. This is how programmatic advertising is growing very quickly in the media, and everything indicates that this trend will continue to rise.

6. Analytics and Data Driven Programming

AI is used in the analysis and measurement of results. This is completely necessary for ensuring the success of any strategy, because AI performs real-time tracking with contrasting information for local decision-making, assisting in the resolution of problems and proposing changes to the strategy to better suit the user.

According to SEM Rush, by 2022 companies are expected to have an average of 35 AI projects.

How can the Business to Business (B2B) and Business to Consumer (B2C) sectors benefit from AI?

The incorporation of AI in the B2C field has occurred more quickly and naturally than in the B2B world, which has been changing in recent times. This is primarily due to its ability to process enormous amounts of data that are very useful to improve the customer journey, lead generation, personalization of messages, and the offer of products and services in real-time, to name a few. This skill, which is nothing more than Big Data, has been the foundation of countless companies and their individual Digital Marketing plans for companies in both industries.

At Isource Marketing, we are continuously improving our knowledge and use of AI technologies, and we have a professional team that develops projects in the most efficient way, with services that improve our clients’ experiences. Contact us at https://old.web.isource.us/#contact for more details. We are happy to assist you with your digital transformation strategy!

Front End Developer
Passion: Videogames, Drawing

Augmented Reality in social media: the next step in your digital strategy

Posted on by lauvane

Augmented Reality in social media: the next step in your digital strategy

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What is augmented reality? It is a technology resource that provides users with interactive experiences by combining a virtual component to a real physical environment with the use of digital devices. Although its origins date back to the early 20th century and its term was originally created in the early 1990s, it is now embedded in everyone’s lives and continues to progress at a fast pace.

We use augmented reality on a regular basis, and it is present in our everyday lives primarily for entertainment purposes. However, companies utilize AR to improve sales, enhance product or service presentation, train employees, and even analyze statistical data. Click on this link to visit our blog, where we discuss the benefits of augmented reality, virtual reality, and extended reality in the corporate sector. 

In this blog, we will examine the operations and benefits of augmented reality in social media. Before we begin, let’s look at some numbers. According to Statista, the number of social media users worldwide climbed from 1.22 billion to 3.09 billion between 2011 and 2021. According to eMarketer, in 2020, 30% of users interacted with augmented reality content on social networks monthly. In 2021, that number was predicted to grow 7.2% and reach a total of 46.9 million users. Eye-opening, right?

In 2020, 30% of users on social networks interacted with content relating to augmented reality on a monthly basis.

These statistics demonstrate how social networking through mobile devices has become a part of our everyday lives, making it an important platform for developing immersive augmented reality experiences. There was speculation that Facebook had purchased Oculus in order to become the next large social network. Although significant progress has been made in this direction – remember the last push of Metaverse: Horizon Worlds – there are already communities, applications, and social events for virtual reality, with which augmented reality is without a doubt the number one technology for immersive social interaction.

The most significant advantage it provides in social networks is its distribution, which is far simpler and more widespread than virtual reality. It is compatible with a large number of smartphones on the market. The Snapchat filters, which have over 300 million active users, and Instagram filters, which have 1.4 billion active users, are the most visible evidence of its value.

As a result of the abovementioned, we can conclude that companies from all sectors, both B2C and B2B, have enormous potential to promote their products and services on social networks and platforms that utilize augmented reality.

Augmented Reality might serve as Facebook’s point of entry into the Metaverse.

So let’s take a look at the 5 benefits of using this awesome immersive social media technology in your next social media marketing strategy:

  • Enhances the user’s experience

    Augmented reality merges the virtual and real worlds, dramatically increasing user experience and, as a result, improving consumer satisfaction with a product or service.
  • Keeps the audience’s attention for a longer time.

    According to The Drum, augmented reality can keep consumers’ attention for up to 85 seconds. Additionally, you may enhance your purchase click-through rate by 33% and your engagement rate by 20%. This suggests that, regardless of the quality of the campaign, Internet users are likely to pay attention to and engage with augmented reality experiences.
  • It helps generate buzz around the brand.

    Augmented reality may be utilized to increase indirect sales and boost brand awareness. It contains playful, innovative, and surprising features that, when well executed, may create a pleasant atmosphere around the brand, product, or company itself. A well-designed augmented reality brand experience might just get people talking about a brand and associate it with positive emotions like joy and excitement.
  • Encourage engagement.

    Increase brand engagement by providing consumers with new, immersive experiences that hold their interest longer than a static image or text. Additionally, augmented reality allows for interaction with products and advertisements at various stages of the consumer experience. It may be used at the pre-sale, point-of-sale, and post-sale phases. It may also be utilized in gamification and branding applications to engage consumers.
  • Drive the Playable Ads model

    Instead of promoting a conventional advertisement, brands can have their customers participate in a game centered around a product for a certain period of time. Consumers would be able to touch and rotate objects while an indirect promotional message is communicated and no specific purchase action is pushed. On the contrary: augmented reality aims to provide a preview of the product or service so that the potential customer may use the experience to learn about their qualities. 

Types of Augmented Reality

AR based on projection

AR based on recognition

AR based on location

AR based on superposition

AR based on schemes

Conclusion: It is clear that augmented reality is here to stay on social media. Its ongoing growth and competition among the various platforms that develop it have meant that consumers and businesses alike benefit from it.

And, as a Digital Marketing and Communication agency committed to the development of immersive experiences, Isource Marketing has created a variety of Instagram and Snapchat filters as well as experiences. Here are two that we really like:

HalloSource is a frightening filter that we created for Halloween 2021. It is a fun experience in which the user may choose their preferred mask and give a great terrifying scream with it.

Valentine’s Day is rocking! Long live love! Also, long live rock! To celebrate Valentine’s Day, we put on a rock performance using this filter.

Are you ready to explore the world of augmented reality? At Isource Marketing, we have experts in the development of apps for different viewers and platforms, not just for augmented reality, but also for virtual and extended reality. Contact us at https://old.web.isource.us/#contact!

Front End Developer
Passion: Videogames, Drawing

8 Ideas for B2B Lead Generation

Posted on by lauvane

8 Ideas for B2B Lead Generation

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2020 was a year to redirect sales strategies. With the arrival of COVID-19 and social isolation, the ability to develop opportunities were restricted and the face-to-face relationship with potential clients became more complex. As a major obstacle, this change represented a new model when prospecting, which will not disappear in the near future.

Therefore, in order to help plan a sales strategy, we will be sharing 8 ideas for the successful generation of leads in the B2B sector in 2021.

1. Social Networks Sell
Social selling, with increasing force

Social selling is a way of obtaining prospects with the help of social networks –especially LinkedIn and Twitter– aiming to generate credibility and establish relationships with objective clients and , consequently, achieve commercial objectives. In the so-called “new normal”, social selling is a tool that allows us to take the next evolutionary leap within the digital transformation and adapt to the new sales funnel – depending on customer demand.

2. Connect to LinkedIn and Twitter!
At all times, and at every moment

In addition to the previous point, every day hundreds and thousands of professionals from various industries discuss and communicate on LinkedIn and Twitter. Although both social networks are different and offer different resources, do not lose sight of interactions that take place there; there will always be prospects willing to communicate with you.

 

3. Keep an eye on Sales Navigator
A premium tool with clear advantages

Do you want to improve your skills to prospect in the B2B sector? Sales Navigator is a premium LinkedIn resource, but is very effective because it simplifies the process of finding, contacting, and staying up-to-date with leads, referrals, and customers. It is a platform that allows you to save hours of manual tracking of potential clients and exchange information with. This will allow you to spend more time closing sales, making calls, or offer products and/or service demonstrations.

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4. Always be active on LinkedIn, Facebook, and Reddit!
Effective platforms to find potential clients

On them, individuals often ask questions in regards to solving certain problems. They can provide unique opportunities to help find real solutions. In terms of reach, it may not be the main source of attracting prospects, but it does provide a very good opportunity of getting closer to them.

5. Offer useful tools
Free and convenient

They are resources that help strengthen brand recognition and build trust between both parties. For example, if your company develops a collaborative software, providing a free 30-day trial that offers basic functionalities will help potential customers understand and get to know the tool, and decide to purchase the license after the trial period.

6. Have events and conferences on your radar
To connect with potential customers

This way, you will be able to approach your prospects with related topics to the ones seen at these events, in addition to expanding the network of potential clients while attending the event. In many cases, this will require the purchase of tickets. Make sure you analyze whether or not these events are profitable based on the objectives being discussed!

7. Fundraising
An excellent indicator for prospecting

A company that has raised funds is a very good indicator for potential clients to think about. It displays that the organization is booming and may be a smart investment and they are ideal to talk to for two reasons: because they have enough money available to spend or because they need new tools in order to grow.

8. The power of reviews
Focus on competitor’s products

Websites like G2 Marketing Solutions, Capterra and FeaturedCustomers are excellent tools for getting to know your competitors. Not only can you use reviews to understand problems some people are having, but also identify potential prospects who display any dissatisfaction through a review.

We hope this review of lead generation tactics has been helpful. At Isource Marketing we specialize in developing personalized B2B lead generation strategies according to the needs of your business and target market. You can contact us by clicking here, so that together we can take the next step in developing your own desired generation strategy. We can help!

Business Development Manager
Passion: Movies