UX Writing: Creating Human-Centered Content

UX Writing: Creating Human-Centered Content

One of the biggest challenges when writing on digital platforms is making the texts clear, concise, and useful. There is a powerful tool for this known as UX Writing (User Experience Writing), which is nothing more than writing based on the user’s experience, interaction, and emotions during the process. 

Many people believe that this technique is new, however, it is not. People have been writing for interfaces for as long as they have existed. UX Writing adds value by formalizing the practice with advanced guidelines. Furthermore, its demand is constantly increasing, and it is closely related to UX Design (User Experience Design), a process that seeks to create digital products that generate relevant and significant experiences for users through design, usability, and more.  

Read the blog New UX Design Trends

Writing based on the user’s experience, engagement, and emotions throughout the process is UX writing.

Although the difference between UX Writing and Copywriting is very subtle, the first aims to guide and help, while the second informs, persuades or sells.  Do not confuse UX Writing with Micro Copywriting, which aims to synthesize concepts through short texts in order to make browsing and usability more humane and simple.

 

What qualities should an attractive UX Writing have?

Clarity. A clear text, with simple and direct language, is the best way to help the user understand and process the communication.

Consistency. Consistency in the texts is key to generating trust in the user. For example, in an online course sales app, if the user purchases course “X”, that name (or text) must be the same throughout the purchase process. 

Precision. The instructions must be specific, that is, they must explain exactly what must be done in each instance.  

Conversational. Texts that point to a discussion are more appealing, warm, and pleasant; surely, with the appropriate tone of voice.

 

What Are the Advantages of UX Writing? Quite a few! At Isource Marketing, we highlight the 5 most significant advantages:  

  1. Helps empathize with users. UX Writing determines the tone of communication with users. It is key to creating a connection of empathy and trust between the product and the users.
  2. Humanizes the product. The UX writers are in charge of developing the language for the product-user interactions, therefore their goal is to humanize the products by establishing a relationship between them.
  3. Increases conversion rates and user engagement. A good UX Writing strategy is CTA ( Call to Action)which helps improve conversion goals. The idea is to create texts that lead to action and make communication effective. 
  4. Create smoother interactions. Understanding how to use a digital product can be very difficult, so good UX Writing is responsible for providing all the necessary information for the user and improving their experience.
  5. Reduce the amount of time users spend on apps. Having all of the steps clear ensures that users utilize the app for the necessary amount of time, avoiding frustrations and increasing the likelihood that they will use or recommend the app again.

Then there are 4 comparative examples with texts, one using UX Writing and the others not.

The UX Writer

The UX Writer must be capable of creating content that offers the digital platform logic, coherence, and order. Furthermore, it determines how the company’s voice should be expressed and simplifies the customer experience. To structure an optimal interface, you must be familiar with UX Design and work closely with designers.

The UX Writer must be capable of creating content that offers the digital platform logic, coherence, and order.

As we could see in this blog post, users want the experience on websites and applications to be clear, concise, and useful. UX Writing is one of the tools for doing so. At Isource Marketing we have writers specialized in this area, as well as a group of designers 100% focused on UX Design. Contact us for your next digital project! https://isource.agency/#contact

 

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New UX Design Trends

New UX Design Trends

“Customers buy experiences, not products or services”

2020 has been one of the most difficult and challenging years in history, due to the traces left by COVID-19. Consequently, companies have opted for a rapid digital transformation. The most obvious example is how Internet activity has exploded, to name a few, online shopping has exceeded limits never thought before and the adoption of remote working is stronger every day.

UX (User Experience) design does not escape this reality, since it is part of the digital world and is in constant transformation and change. For this reason, we share five UX design trends – innovative and convenient – that are giving something to talk about:

 

1. Dark mode

 

 

It emerged a few years ago,and has since been evolving and is now booming, taking center stage in applications, web pages and operating systems. It was thought to reduce visual exposure to light from screens and, consequently, reduce eye fatigue that they can cause. Due to its benefits, dark mode is, without a doubt, one of the main trends that is here to stay.

 

2. 3D design

 

 

It is a trend that has clearly taken full advantage of technological advances – such as virtual and augmented reality – and the capabilities of sophisticated and modern software. It is a fact that companies can innovate by presenting, for example, products and creating mockups in a more realistic way thanks to this resource.

 

3. Animation

 

 

The use of movement is, without a doubt, part of UX design. However, the animation integrated into web pages and mobile screens allows designers to enhance the interface with a wide range of options to enhance the user experience, awakening their curiosity and desire to explore the site.

 

4. Futuristic Colors

 

 

It is a trend that has skyrocketed in recent years. We talk about the use of intense and striking colors, such as purples, blues, pink and neon. Thanks to these shades, it is possible to create a luminous and avant-garde effect, especially if the background color is dark. By adding in the use of ultra minimalism and bright, luminous colors your design may have a chance to shine with great dynamism.

 

5. Geometric Forms

 

 

It is a trend that reminds us of the need to capture ideas through the use of simple resources. Geometric shapes produce effective contrasts to make an image eye-catching. They also give consistency, structure and order to the images. Due to the simplicity of the lines, the geometric shapes allow you to play with an infinite number of combinations between colors to achieve a striking effect.

 

At Isource Marketing we believe that UX design must necessarily focus on the interaction between users and our clients’ products or services in order to provide a unique user experience. Remember, people buy experiences, not products or services. If you want to learn more about us and our services, click here. We are here to help you!

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