News & Trends March 2024

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Although BANT's straightforward approach and emphasis on critical factors are still appreciated, newer frameworks are proving to be more flexible and thorough, better suiting the needs of current buyers. Read our latest blog to learn more details about that.

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Learning to identify fake leads in your B2B campaigns can help you save valuable time. Here are some indicators to detect fake leads in your pipeline:

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Additionally, you can significantly reduce fake visitors by using tactics like email verification, lead scoring, adjusting your target audience, investing in third-party tools that block bots, training your team, and building trust through valuable content.
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Google has introduced Gemma, a lightweight generative AI model aimed at facilitating the development of chatbots and content summarization tools. Available in two sizes, 2 billion and 7 billion parameters, Gemma is designed to operate on various platforms, from developer laptops to Google Cloud, exclusively in English for now.

Despite its smaller size compared to giants like Gemini or GPT-4, Gemma provides a flexible option for organizations looking to craft custom bots with less computational demand. It enters a competitive field against small AIs like Meta's Llama 2 and Microsoft's Phi-2, highlighting a shift towards more manageable, on-premise AI applications.

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Elevate your brand's visibility and engagement by integrating Augmented Reality (AR) into your marketing campaigns with ISource Marketing Services.

Perfect for product launches, brand awareness, or adding creative twists to your social media presence.

Click on the image to try the filter.


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At Isource, we're ready to elevate your B2B and B2C market experience.

How about a virtual coffee chat?
Discover more about Isource Marketing's services and let's grow together. Reserve your time here:

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2031 Harrison St., Hollywood FL 33020
+1-305-999-1907
info@isourcemarketing.com
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Carrera 12 a # 78 - 40, Edificio We Work
 +57-601-658-3968
 info.col@isourcemarketing.com

News & Trends February 2024

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If you're searching for creative ways to boost your marketing, you're in the right place. This article will explain what advergaming is, show you its advantages, and give you real examples to see how it can make your brand more noticeable in the market.

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“In terms of investment priorities, AI will be our biggest investment area in 2024, both in engineering and computer resources,” Zuckerberg said on a conference call with analysts.

The social media giant, which turns 20 this month, is venturing into Artificial General Intelligence (AGI) with its key project 'Llama 3', a sophisticated language model aimed at mimicking human problem-solving capabilities. The company’s aim is to build “the best AI assistants, AIs for creators, AIs for businesses and more.”

Additionally, Meta is integrating its AI endeavors with the metaverse and innovative products like the Meta Ray-Ban smart glasses, marking a strategic fusion of advanced AI with emerging metaverse technologies


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In January, our team members joined in Bogotá to share new ideas, strengthen connections, and supercharge creative enthusiasm.

We're more committed than ever to boost your marketing plans to the next level.

EXPLORE SERVICES
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At Isource, we're ready to elevate your B2B and B2C market experience.

How about a virtual coffee chat?
Discover more about Isource Marketing's services and let's grow together. Reserve your time here:

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2031 Harrison St., Hollywood FL 33020
+1-305-999-1907
info@isourcemarketing.com
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 Calle 118 # 19 - 52 Of. 204, Edificio Acocentro
 +57-601-658-3968
 info.col@isourcemarketing.com

News & Trends January 2024

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If you're using AI tools at work and want to master writing effective prompts, check out our latest blog. Here, you'll find practical tips to enhance your AI interactions and boost efficiency.

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Although experts say that 'Blue Monday', supposedly the most depressing day of the year, isn't actually real, they view this social media hype as a great opportunity to discuss mental health and take steps to improve our mood.

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Start 2024 with momentum and explore our wide range of services designed to enhance your marketing efforts.

Partnering with Isource means growing together towards success.


EXPLORE SERVICES
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At Isource, we're ready to elevate your B2B and B2C market experience.

How about a virtual coffee chat? 
Discover more about Isource Marketing's services and let's grow together. Reserve your time here:

Imagen
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2031 Harrison St., Hollywood FL 33020
+1-305-999-1907
info@isourcemarketing.com
Imagen
 Calle 118 # 19 - 52 Of. 204, Edificio Acocentro
 +57-601-658-3968
 info.col@isourcemarketing.com

Account Executive for Marketing & Advertising Agency – Miami

Excutive (1)

Account Executive for Marketing & Advertising Agency – Miami

If you are eager to work in a dynamic full marketing & advertising agency with operations in the USA and Latin America, this is your chance. Join our multicultural team and take your career to the next level.

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POSITION

Account Executive for Marketing & Advertising Agency

LOCATION

Miami, FL

POSTED

SEPTEMBER 1/2024

DESCRIPTION:

If you are eager to work in a dynamic full marketing & advertising agency with operations in the USA and Latin America, this is your chance.  Join our multicultural team and take your career to the next level.

ISOURCE MARKETING is looking for an Account Executive for our Miami office.

JOB DESCRIPTION:

  • Coordinate (online / offline marketing activities) for clients (mainly in the Tech Industry).
  • Online Marketing & Social Media Advisor to clients.
  • Manage/Assist with assigned clients and projects.
  • Develop proposals and presentations.
  • Project & Campaign Management (Coordinate projects with agency teams: Creative, development, Production, and vendors).
  • Budget and cost management of campaigns/projects.
  • Assist in Business Development / Lead Generation (new clients/prospects).
  • Deal with vendors/suppliers.
  • Reporting and analytics.
  • Market research.

MINIMUM QUALIFICATIONS / REQUIREMENTS:

  • Ideally will hold a Degree in Communications / Advertising / Marketing.
  • Bilingual: Native ENGLISH and FLUENT in SPANISH.
  • 1-year minimum experience in marketing/advertising or equivalent positions. Previous agency experience is a big plus.
  • Live in South Florida.
  • Proficiency in PC or MAC + Microsoft Office + Adobe Creative Suite.
  • Must be able to travel internationally.
  • Must be able to work legally in the US.

WHAT WE OFFER:

  • Competitive compensation (Base Salary + Commissions + Bonus)*
  • Paid Vacations*
  • 401k*
  • Hybrid work (in-office + Remote)
  • Other Perks:
    • Gym membership*
    • ½ Friday off once a month
    • Birthday day off
    • Other Benefits*

*Restrictions apply.

HOW TO APPLY:

Please submit your resume in PDF to: jobs.miami@isourcemarketing.com
EMAIL SUBJECT: Miami Account Executive – Ref #401-2023
Include Salary expectations.

ISOURCE MARKETING Inc. provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

More science and less fiction: Artificial Intelligence applied to Marketing

More science and less fiction: Artificial Intelligence applied to Marketing

Artificial Intelligence (AI) is the simulation of human intelligence by machines. It’s likely the first thing that comes to mind when you think about science fiction films like Terminator. What you probably didn’t realize is that this enthusiasm is grounded in reality: we live in an increasingly connected and intelligent world. Today, you can build an airplane, invest in stocks, and even connect your CRM to your inbox to prioritize the most important emails. And the numbers speak for themselves: According to SEM Rush, the projected annual growth rate of AI between 2020 and 2027 is 33.2%.

Its use in marketing is not far behind. AI utilizes its technology to gather data and information needed to make automated decisions. How?  Through the use of big data analytics, machine learning, and other processes to gain insights into target audiences.  

This is how, with AI, the Marketing department may gain a better understanding of its consumers’ behavior and, as a result, build strategies that maximize the return on investment (ROI). Mercado Libre, Amazon, and Spotify are just a few of the firms that have benefited the most from its use.

According to SEM Rush, the global Artificial Intelligence industry will take the lead in the following years, with a market size of 190.61 billion dollars expected in 2025.

Here are six examples of how AIis changing the world of marketing:

  1. Chatbots

Chatbots are applications that allow you to simulate a conversation with a real person by providing automatic responses to your most common doubts or questions. Companies have started using them as an alternate way of managing customer service while facilitating communication throughout the entire Customer Journey, particularly in Support areas

  1. Voice search

The feature allows searches carried out by the human voice in systems that can understand it. Its use has expanded in accordance with the development of mobile devices and acts as an alternative to written searches. The advancement of technology in this sector has resulted in the introduction of several search assistants such as Cortana and Siri. These assistants can process and comprehend the user’s natural language and interact with it thanks to AI.

  1. Image recognition

A process carried out by software that recognizes images from complex mathematical algorithms. AI is capable of identifying, analyzing, and comparing the arrays of bits that make up a digital image, in order to carry out some action based on the information obtained.

 

  1.  Creating Content

Creating content is difficult, and creating high-quality content is much more challenging! However, AI enables engines to produce personalized, appealing, and conversion-optimized content, providing users with unique experiences. This is due to the fact that AI is capable of learning the preferences of our key audiences and generating material based on their interests.

  1. Programmatic Advertising 

A smarter way to advertise online. Advertisers pay for their ads to be shown only to their target audiences, allowing brands and consumers to connect at the right time, place and in the right way, thereby detecting that a specific person has a real interest in receiving a certain advertisement. This is how programmatic advertising is growing very quickly in the media, and everything indicates that this trend will continue to rise.

  1. Analytics and Data Driven Programming

AI is used in the analysis and measurement of results. This is completely necessary for ensuring the success of any strategy, because AI performs real-time tracking with contrasting information for local decision-making, assisting in the resolution of problems and proposing changes to the strategy to better suit the user.

According to SEM Rush, by 2022 companies are expected to have an average of 35 AI projects.

How can the Business to Business (B2B) and Business to Consumer (B2C) sectors benefit from AI?

The incorporation of AI in the B2C field has occurred more quickly and naturally than in the B2B world, which has been changing in recent times. This is primarily due to its ability to process enormous amounts of data that are very useful to improve the customer journey, lead generation, personalization of messages, and the offer of products and services in real-time, to name a few. This skill, which is nothing more than Big Data, has been the foundation of countless companies and their individual Digital Marketing plans for companies in both industries.

At Isource Marketing, we are continuously improving our knowledge and use of AI technologies, and we have a professional team that develops projects in the most efficient way, with services that improve our clients’ experiences. Contact us at https://isource.agency/#contact for more details. We are happy to assist you with your digital transformation strategy!

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Learn why your company’s website should be Mobile-First!

Learn why your company’s website should be Mobile-First!

In 2015, Google made an important announcement: that for the first time, it had received more searches from mobile devices than from desktops. Since then, the digital world has focused on the development of new concepts and strategies for mobile web design. Therefore, the mobile-first trend has revolutionized the creation of pages by prioritizing the mobile version website design and later adapting it to the desktop version.

The statistics speak for themselves. In January 2021, Data Reportal registered 5.22 billion unique mobile users, representing 66.6% of the world’s population, which is something truly impressive. According to a study by the Pew Research Center on Generation Z (born between 1995 and 2015), 55% use their smartphones at least 10 hours per day. While according to the Global Index, 95% of people use their mobile devices primarily for social media or chatting with their friends while watching TV, and 72% have purchased a product online in the last month on any device. There’s no doubt that mobile matters a lot.

With the mobile-first indexing method, Google primarily ranks content based on the mobile version.

Mobility offers consumers exactly what they want in a single moment and not as a product in itself. Could we think that mobility is a new cultural paradigm that companies should adopt? Well, at Isource we think so, that is, in digital transformation strategies based on mobility, including all types of companies, even those in the B2B (Business to Business) sector.

 

 

The myth of mobile-first in the B2B sector

Some still think that sending and receiving emails on a desktop computer is essential in a B2B company. However, this is not entirely true since today, many officials carry out most of their online transactions through a mobile device. It is evident that regardless of their nature, companies need to provide a pleasant experience on mobile devices.

There is no doubt that B2B buyers differ from B2C (Business to Consumer) when it comes to their customer experience or customer journey. Generally, the complexity of the buying process for B2B users is more sophisticated and expensive; It is not a simple process such as “click and buy X product”. However, in recent years, we have seen how this behavior has been changing and is increasingly common among B2C consumers.

So why should B2B companies be targeting mobile-first? Mobile email optimization, for example, is a key factor in increasing opens, clicks, and revenue. Since most consumers use a smartphone to check their emails, then the websites and other digital communication vehicles of B2B companies should function well on small screens. Here are some compelling reasons why B2B companies should seriously consider employing a usability-based approach for mobile devices:

  • Adaptation: When developing a website it is important to think about mobile because it will be easier to adapt it to a desktop; otherwise, it will require many adjustments.
  • Usability: If the access to the web is intuitive and easy, surely the users will be able to carry out more actions within it. An online store, for example, will show an increase in sales.
  • Speed: Mobile-friendly websites commonly have faster loading times than traditional websites.
  • Compatibility: It is easier for users to share your content on social networks from a mobile phone than from a computer.
  • SEO: As we mentioned in the beginning, Google will index your website more if it is adapted for mobiles and if your consumers stay on it for some time; otherwise, you will no longer be relevant to the search engine.

 

Take a look at these mobile first developments we did for three of our clients:

 

Are you ready for your website to be mobile-first? At Isource Marketing we have a team of designers who are experts in usability and user experience, as well as programmers capable of making your website adapt to any device. Click here and get to know us better!

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The Secrets of LinkedIn’s Algorithm: Foolproof Tricks for Your Strategy

Beyond Cookies: Innovating Digital Marketing Measurements with AI

Complete Guide to a Customer Experience-Based GTM Strategy

Intelligent Creativity: How AI Influences UX/UI Design

Step into Evolution: Enhance Your CRM with AI

Is BANT Still Relevant in 2024? Alternative Frameworks

What is Advergaming? Benefits and Examples

How to write a good AI prompt to improve your work?