INSTAGRAM FILTERS. A KEY tool for company branding.

If you use Instagram, you have most likely taken more than one photo, applied one of the many filters available on the platform, and shared your special moments with your family and friends. According to Semrush, Instagram is one of the top ten most visited websites in the world, with 2.9 billion monthly visits. Similarly, according to eMarketer, the application will reach 226.3 million users in Latin America by the end of 2022, a 4% increase compared to last year. One of the application’s tools that has become stronger and has contributed to this growth in recent years is the use of filters. 

 

Instagram filters are a popular and practically required practice for any Instagram user. But did you know that selecting a filter is a crucial factor to consider in order for your publications to stay ahead of competitors? You’ve probably seen people on Instagram with fangs, terrifying faces, flying bats, and other creative and exciting Halloween visuals by now.

These filter effects are made possible by augmented reality. Without a doubt, for today’s companies and their marketing efforts, good branding seeks to impress customers with what they see in such a way that they do not forget the brand. This is because it is common for users to access a filter after seeing it used by another brand or user. This tool keeps the brand up to date and connected with users during their leisure and recreation, and its most striking potential is that it can be made viral.

In fact, some Instagram users are unaware that certain brands exist until they use their filter. This tool is an excellent opportunity for brands to have a more unique, creative, and fun presence.

At Isource Marketing, we present 4 benefits of using Instagram filters for company branding:

1. It is a differentiating factor from the competition: It is a differentiating factor from the competition: Using creativity and innovative tools will distinguish the brand in the market, regardless of the sector in which you perform.
2. Brand recall: Reaching and impacting the target audience through new creative paths will achieve the planned objectives, especially commercial ones.
3. An up-to-date brand: Innovative, unique, and up-to-date social network tools, such as IG, will help brands rise to the top of the digital age.
4. Reach and Interaction of the audience: By providing these formats, which are linked to the brands, you can reach a larger audience with whom you can interact, improving your relationship with them and broadening the scope of the actions.

What’s holding you back from developing a filter for your company?

We understand the importance of branding in your business, and we also understand that a proper positioning strategy is one of the first steps toward success. At Isource Marketing, we are eager to assist you in developing a filter for your company and clients that is creative, fun, and, above all, memorable. This Halloween, try out our latest Filter and have a great time with your family and friends:

www.instagram.com/ar/5796304193755842