SCORE YOUR COMPETITION A GOAL! How to increase engagement with instagram filters?

Because of the advancement of digital tools, interactive advertising has achieved positioning and receptivity since its inception. This methodology seeks to involve the viewer, so that they understand and obtain better information from the brand. Today companies are forced to be creative and constantly innovate to impress users, especially in the new digital era and with the rise of social networks. In this scenario of consumer prominence in cyberspace, offering an entertaining and relevant experience is very favorable for companies, especially when it comes to promoting their brands. It is not a secret that advances in technology allow us to participate in experiences that are increasingly close and immersive, through the use of a cell phone or a computer. The interactive advertising format chosen by companies also depends on the origin of the product or service they offer. For example, in the case of video games, the “demo” undertakes this type of interactivity that motivates the public to be closer to the brand.  

Engagement is precisely the goal of interactive advertising. Achieving closeness and conversation with the client can only be achieved by being at the forefront, knowing their passions and finally convincing them so that they are motivated to discover our brand. To do this, you have to be quite creative, highlight very well the characteristics of the products/services that are promoted, and clearly define the target audience. 

An advertising interactivity tool that gains more strength in engagement and that is extremely useful for brands are the instagram filters, which are becoming more common for users every day, since their use and Augmented Reality have taken greater relevance, especially in stories.

The scoring reality

The main advantage offered by augmented reality is that its distribution is much more massive and simple and the best proof of this are the Instagram filters, since more and more brands are using this tool to reach their consumers. But it’s not just about “reaching and impacting” it’s about finding new ways to interact with users and offer them experiences that really motivate them to try and that they want to do word of mouth. The main idea is to generate brand content that can become an entertaining, useful and relevant method for users. And this is where the great opportunity for developers and brands comes in, since these platforms are at the forefront and have wanted to provide these tools, opening this opportunity to all those who want to create and innovate. According to recent figures from Meta, 500 million Instagram accounts upload stories daily, of which 75% include some Augmented Reality filter.

Given this scenario, several companies have seen this format as a business opportunity and a new way of communicating with their customers, through the creation of their own corporate Instagram filters, and as an optimal tool to increase engagement with interactivity. on social networks.

A good marketing strategy and plan is required, but above all, a large dose of innovation and surprise. For this, it is essential to follow 5 main steps to achieve optimal engagement with tools such as filters on Instagram:

1. Inform: The content must add value. Contributing elements such as humor or surprise will help to tell a story and develop a message that does not focus solely on the advertising aspect.
2. Know the product and the market: We must know what campaigns have been carried out previously and how they have worked, what are the current market trends and what type of messages or tools impact customers. In addition, the company must be very clear about the objectives of its campaign and the type of audience it is targeting.
3. Immediacy: It is very important to capture the user’s attention quickly. Generate their interest in a few seconds and arouse curiosity so that they interact in the longest possible time.
4. Direct contact: Interactive content must provoke the interaction of the viewer with it virtually through different impressive technologies such as augmented reality in filters.
5. Go viral: In addition to interacting with the filter, the idea is for the user to share their photo or story on their profile and invite their friends and community to also use it as an innovative and fun tool that can go viral and thus benefit your brand.

 

What are you waiting for to create a filter for your company?

We know the importance of branding in your company, and we also know that a correct positioning strategy is one of the first steps to achieve success. At Isource Marketing we are ready to help you create that filter for your company and your clients that is creative, fun but above all remembered. Visit our latest Filter on this World Cup, support your favorite team and have fun with your family and friends: https://www.instagram.com/ar/644582877165615/